Principal Designer

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The role

We are looking for a Principal Designer to join the Cash App Banking team.
Banking is where Cash App becomes the place people actually keep their money. We design the core of that relationship: the Cash App Card, direct deposit, savings, Borrow, Cash App Green, Teens and Family accounts, physical Cash Tags, and bitcoin. These are the products customers touch every day and trust with the most consequential parts of their financial lives.
This is a hands-on principal role for a designer who sets the bar rather than describes it. You will own ambiguous, highest-stakes work: taking zero-to-one product ideas from a rough thesis to a shipped experience, and raising the craft standard on everything already in market. You will work across the whole surface, from the systems logic underneath a product to the last five percent of polish that makes it feel inevitable.
Banking design work is unusually constrained. Real money moves, regulation is real, and trust is the product. We are looking for someone who treats those constraints as the interesting part, and who can make something clear, warm, and distinctive inside them.
We are someone who is fluent with AI and prototyping tools and uses them to explore more, decide faster, and put working software in front of people early, without ever trading away craft.
You Will

Own complex, ambiguous Banking initiatives end to end, from early exploration through shipped product
Drive zero-to-one product experiences that are both strategically sharp and visually distinctive
Set and hold the quality bar for Banking design, defining what excellent looks like and demonstrating it in your own work
Partner with Product, Engineering, Risk, Compliance, and Research as a trusted peer, translating complex financial and regulatory logic into experiences people immediately understand
Prototype early and often, using AI and emerging tools to compress the distance between an idea and something people can actually use
Shape long-term product vision and design strategy across Banking surfaces, and influence what makes the roadmap
Contribute to and extend the systems and patterns Cash App is built on, strengthening cohesion across products
Elevate the designers around you through critique, feedback, and modeling high craft
You Have

10+ years of product design experience, with a portfolio showing exceptional craft and systems thinking
A track record of shipping zero-to-one products, not only iterating on existing ones
Mastery of interaction, visual, and systems design, and the judgment to know which one a problem actually needs
Experience designing in complex, high-stakes domains where clarity and trust are non-negotiable. Fintech, banking, health, or another regulated space
Proven ability to operate autonomously through ambiguity, setting your own direction and bringing partners with you
Fluency with AI and prototyping tools, and a real point of view on how they change design practice
Strong influence and communication skills as a peer to cross-functional leadership
A hands-on posture. You still design, and your own work sets the standard
EEOC

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A

$251,600—$377,400 USD
Zone B

$251,600—$377,400 USD
Zone C

$251,600—$377,400 USD
Zone D

$251,600—$377,400 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspect of the economy for more people.

Square

makes commerce and financial services accessible to sellers.

Cash App

is the easy way to spend, send, and store money.

Afterpay

is transforming the way customers manage their spending over time.

TIDAL

is a music platform that empowers artists to thrive as entrepreneurs.

Bitkey

is a simple self-custody wallet built for bitcoin.

Proto

is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.
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