In-House Marketing Manager at a Bridal & Formal Boutique Store

Job Description

Job Description

About the Role
Karina Boutique is a formal wear boutique specializing in bridal, prom, homecoming, quinceañera, and mother-of-the-bride/groom collections. We're hiring a Marketing Manager to own content creation and marketing execution across our social media, email, and in-store promotions. Content drives real revenue for our business, so this is treated as a core, strategic role — not an entry-level social media task.

Responsibilities

• Brainstorm and build a monthly promotional calendar covering all product categories
• Design, produce, and edit content for Instagram, Facebook, and TikTok
• Plan and attend customer photo shoots (a photographer handles the shooting; you'll plan logistics and be present)
• Provide photography for social media ad campaigns
• Design and lay out marketing emails in Flodesk
• Create graphics for store events, promotions, and announcements
• Report on content performance weekly
• Help build our TikTok strategy from the ground up

Qualifications

• Strong eye for photography, styling, and brand consistency
• Experience with content editing and planning tools
• Comfortable using an iPhone as your primary content-capture tool
• Flexible availability — weekends are required, and shoot days may fall on weekdays as well
• Organized, creative, and detail-oriented

Pay & Benefits

• Hourly rate based on experience
• Monthly bonus opportunity tied to store appointment goals
• Store cell phone provided

\nCompany Description

We're Karina Boutique — a small, appointment-only bridal and formalwear boutique in Mays Landing, NJ, and we've earned 126+ five-star reviews the honest way: one great fitting, one happy bride, one proud mom at a time. We're not a big-box chain, and we like it that way. Every customer gets our full attention, and every "yes to the dress" moment is real.

Right now, we're growing — and we need someone who's genuinely excited to help us get there. This isn't a "post and forget it" social media job. You'll work directly with the owner, have real creative freedom, and get to build our TikTok presence completely from scratch. When a bride cries happy tears in the mirror or a mom sends us a glowing review, you'll be the one capturing it and sharing it with the world — because you actually care that it happened.

If you light up in front of a camera instead of hiding from it, if you'd rather build something new than maintain something old, and if a small business with big momentum sounds exciting rather than risky — we want to hear from you.

Company Description

We're Karina Boutique — a small, appointment-only bridal and formalwear boutique in Mays Landing, NJ, and we've earned 126+ five-star reviews the honest way: one great fitting, one happy bride, one proud mom at a time. We're not a big-box chain, and we like it that way. Every customer gets our full attention, and every "yes to the dress" moment is real.\n\nRight now, we're growing — and we need someone who's genuinely excited to help us get there. This isn't a "post and forget it" social media job. You'll work directly with the owner, have real creative freedom, and get to build our TikTok presence completely from scratch. When a bride cries happy tears in the mirror or a mom sends us a glowing review, you'll be the one capturing it and sharing it with the world — because you actually care that it happened.\n\nIf you light up in front of a camera instead of hiding from it, if you'd rather build something new than maintain something old, and if a small business with big momentum sounds exciting rather than risky — we want to hear from you.