Senior Marketing Strategist

Description

The Senior Marketing Strategist envisions, develops and implements innovative strategies and programs that take into account a complex set of factors and considerations, such as long- and short-term business goals, market conditions, competitive landscape, market research, seasonal trends, budget, capacity, and brand and channel strategies.

Reporting to the Banking and Investments Marketing Manager, the Senior Marketing Strategist is a trusted advisor to three key business areas - Addison Avenue Investment Services, Premier Segment, and First Tech's unique Relocation Program offered to key Select Employer Groups (SEGs). This role owns the end-to-end marketing strategy for key products, segments, and initiatives-balancing long-term vision with near-term performance while continuously optimizing based on data, insights, and market dynamics.

Job Duties:

• Develop and manage complex, multi-channel campaigns and communication initiatives to serve as a subject matter expert and strategy lead for one or more programs, product lines or marketing channels
• Collaborate with channel managers and vendors on focus areas of Marketing Strategy such as SEO/SEM, Product, Lifecycle, Social/PR.
• Build effective go-to-market strategies that achieve business objectives and are consistent within the context of other First Tech marketing strategies and initiatives.
• Proactively identify opportunities to improve marketing effectiveness through use of data, channel selection, media strategy, segmentation strategy, and automation.
• Accurately forecast, track, evaluate and present campaign and program performance against industry and historical performance benchmarks.
• Accountable for developing and managing long-range marketing plans and production forecasts, including budget management and performance reporting.

Essential Skills:

• Minimum Education: Bachelor's degree (in Marketing or a related field) is preferred
• Minimum 7 years' experience managing complete lifecycle of marketing programs, with a focus on channel marketing, digital marketing or brand marketing -preferably within financial services industry
• Ability to define strategies based on data-driven inputs, business goals, member/consumer insights and translate them into actionable implementation plans
• Experience leading and/or interfacing with cross-functional marketing counterparts, including brand and creative, digital marketing, data, corporate communications, and/or automation
• Strong interpersonal and consensus building skills with the ability to build trust and foster a collaborative spirit
• Exceptional written and verbal communication skills demonstrated in collaborating with partners to solve for challenging internal and member concerns
• Highly organized with proven expertise managing complex projects simultaneously in a multi-channel marketing environment
• Ability to effectively collaborate with multiple business units, leadership and vendors to achieve organizational goals
• Ability to foster strong internal and external business relationships
• Working knowledge of Microsoft Office Suite

Location: Hillsboro, OR 97124 | Marlborough, MA 01752

Target Compensation in OR & MA: $100,000 - $120,000 annually + annual bonus

Benefits options include:

• Traditional medical, dental, and vision coverage
• Generous 401k match
• Paid Time Off (PTO): You'll accrue up to 15 vacation days in your first year. In addition, you'll receive 40-hours of sick time, and three personal days, which will refresh annually
• 11 paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)

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First Tech is not currently offering Visa transfer/ sponsorship for this position