Sales Development Associate

Job Description

Job Description

Build the Future with Us — EquipmentShare is Hiring a Sales Development Associate

EquipmentShare is searching for a Sales Development Associate based in Denver, CO to support our team as it continues to grow.

EquipmentShare is seeking a Sales Development Associate to be responsible for driving revenue growth by supporting the sales team, developing customer relationships, and ensuring a seamless rental experience. This role serves as a bridge between inside sales operations and outside sales, helping to grow market share by identifying and nurturing new business opportunities while providing outstanding customer service. It is an excellent opportunity for individuals looking to develop into a Territory Account Manager (TAM) role in the future.

The Sales Development Associate program will be based in Denver, Colorado, where associates will receive hands-on training, mentorship, and development alongside our sales leadership and local teams. Candidates must currently reside in the Denver area or be willing to relocate to Denver for the duration of the program.

The SDA program is designed to prepare associates for future Territory Account Manager opportunities. Based on individual readiness, performance, business needs, and available opportunities, an SDA may transition into a TAM role as they progress through the program. Future TAM opportunities may be located in markets throughout EquipmentShare's footprint, so candidates should be geographically mobile and open to relocation following the program.

Salary range: $60,000–$65,000/yr. Factors including past experience and location may affect final compensation rate.

Sales and Customer Development:

• Proactively engage with customers to identify rental needs and provide solutions that align with their projects.
• Support Territory Account Managers by qualifying leads, prospecting new accounts, and following up on potential business opportunities.
• Develop relationships with key decision-makers on jobsites, construction companies and industrial businesses.
• Maintain a high level of industry knowledge, including market trends, competitor activity, and EquipmentShare’s full range of rental solutions.
• Generate quotes, process rental agreements, and ensure timely follow-ups to maximize revenue opportunities.

Operational Support and Coordination:

• Work closely with rental coordinators and operations teams to ensure timely delivery, pickup, and servicing of rental equipment.
• Communicate effectively with the service team to ensure customer satisfaction and resolve issues promptly.
• Assist in managing inventory and fleet availability to match customer demand.
• Utilize EquipmentShare’s technology and CRM tools to track sales activity, customer interactions, and rental transactions.

Collaboration and Career Development: 

• Partner with sales and operations teams to improve customer experience and retention.
• Participate in training and mentorship programs to develop the skills needed to transition into a full Territory Account Manager role.
• Attend industry events, trade shows, and networking opportunities to build brand awareness and expand the customer base.

Because we do things differently — and we think you’ll feel it from day one. We’re a people-first company powered by cutting-edge technology. That means our proprietary T3 platform doesn’t just run our business — it also makes your job easier, safer, and more connected. Whether you’re behind the wheel, under the hood, leading a branch, or closing deals — tech supports you , and you drive us forward.

We’re a team of problem-solvers, go-getters, and builders. And we’re looking for teammates who take pride in doing meaningful work and want to be part of building something special .

• Competitive compensation

• Full medical, dental, and vision coverage for full-time employees

• Generous PTO + paid holidays

• 401(k) + company match

• Tool and boot reimbursements (role dependent)

• Gym membership stipend + wellness programs (earn PTO and prizes!)

• Company events, food truck nights, and monthly team dinners

• 16 hours of paid volunteer time per year — give back to the community you call home

• Career advancement, leadership training, and professional development opportunities

Our mission to change an entire industry is not easily achieved, so we only hire people who are inspired by the goal and up for the challenge. In turn, our employees have every opportunity to grow with us, achieve personal and professional success and enjoy making a tangible difference in an industry that’s long been resistant to change. This role is ideal for someone eager to grow in sales, develop strong industry relationships, and ultimately take on a TAM role with increased responsibility and earning potential.

Because this program is based in Denver and is designed as a pathway into future TAM opportunities across EquipmentShare's markets, the ideal candidate is geographically flexible and open to relocation as their career progresses.

We are looking for someone with availability to work Monday - Friday, 7am-5pm.

We’re looking for people who:

• See challenges as opportunities

• Embrace change and continuous improvement

• Bring energy, effort, and optimism every day

• 1-3 years of experience in sales, customer service, or construction-related industries preferred.
• Strong communication, negotiation, and relationship-building skills.
• Self-motivated with a drive to succeed and grow into an outside sales role.
• Ability to multitask, prioritize, and work in a fast-paced environment.
• Proficiency in CRM tools and technology-driven sales solutions.
• Knowledge of construction equipment or rental industry is a plus.
• Must reside in or be willing to relocate to the Denver, CO area for the duration of the SDA program and be open to relocation for future Territory Account Manager opportunities.

At EquipmentShare, we believe the best solutions come from a team that reflects the world around us. Our initiative — A Workplace For All — is rooted in the belief that we must work together to solve some of the toughest problems in construction. That means attracting, developing, and retaining great people from all walks of life.

We value different backgrounds, talents, and perspectives. We want you to feel like you belong here — because you do.

EquipmentShare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or status as a protected veteran.

Employment is contingent on passing a background check. Additionally, some roles require passing a drug test, depending on the job responsibilities.