Senior Associate, Brand Manager
$110.32k - $137.9kWK Kellogg
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Associate Brand Manager, you will use your strong business acumen and creative instinct to drive growth and generate excitement for some of our most iconic cereal brands. In this role, you’ll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We’re looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands.
HERE IS WHAT YOU WILL BE DOING
Be Strategic and Analytical - Insights and data-driven. Consumer-centric and naturally curious with a sense for solving problems that others may not realize exist and to push beyond status quo. Adept at analyzing multiple data points from distinct sources to formulate actionable insights and strategy. Managing Key Projects –– Learn and execute winning brand strategies with your cross-functional teammates. You will put your project management skills to use as you balance multiple projects with the help of your business partners. Deliver the Results - Drive brand strategies based on strong consumer, customer, and market landscape insights. Manage owned/earned media and packaging to bring our brands to life for consumers and achieve business results. Support in development of vision for growth and rally the organization to deliver the plans. Work with iconic brands within the Kid's Portfolio (Froot Loops, Apple Jacks, Corn Pops, Krave, Honey Smacks & Licensed Cereals)REQUIRED QUALIFICATIONS
Bachelor’s degree, preferably in marketing or a related field. Demonstrated strength in marketing competencies. Brand marketing experience with analytics, positioning, brand development, and project leadership. Background in consumer-packaged goods preferred. Circana/Nielsen/ SPINs or similar market database analysis to generate insights to understand consumer behavior and drive business decisions. Experience partnering with cross-functional teams and agency partners. Entrepreneurial mindset – maximize available resources to make decisions and drive results. Salary Range: $110,320 - $137,900 Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position: Incentive Plan bonus eligibility Health, dental and vision insurance Savings and Investment Plan with Company match and contribution Paid Time Off (includes paid sick time) 11 Paid Holidays Life Insurance, AD and D Insurance and STD/LTD Tuition reimbursement, adoption assistance for eligible employees Employee recognition program The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit If we can help you with a reasonable accommodation throughout the application or hiring process, please email View email address on click.appcast.ioTHE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link. Let’s create gr-r-reat days, WK Kellogg Co Recruitment$88.4k - $117.9k
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