MarTech Lead, DCoE and MarTech, AWS Marketing

We are seeking an experienced Senior MarTech Platform Specialist to lead the hands-on implementation, optimization, and scaling of Adobe Experience Platform (AEP), marketo, SFDC, or any other marketing automation and its connected ecosystem within AWS Marketing. This role combines deep technical platform expertise with strategic operational thinking, owning everything from identity resolution and journey orchestration to the frameworks and processes that enable cross-functional teams to deliver personalized customer experiences at scale. The ideal candidate thrives at the intersection of platform engineering and business strategy, translating complex organizational needs into scalable, production-ready solutions while driving continuous improvement through data-driven insights.Key job responsibilities- Hands-on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real-Time CDP, Adobe Journey Optimizer (AJO or AJO B2B), and Customer Journey Analytics (CJA)- Translate campaign strategies into platform-native journey architectures, defining entry criteria, branching logic, channel sequencing, and exit conditions- Lead platform issue triage and resolution, working directly with Adobe technical teams on P0/P1 defects, patches, and production readiness gates- Configure and maintain data ingestion pipelines, schema design (XDM), datasets, merge policies, destination syncs, and CJA reporting dashboards- Configure, test, and launch automated campaigns, reporting, and list segmentation within MarTech Platform- Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues- Understand complex business problems, relate them to platform capabilities, and design scalable solutions that drive operational efficiency and business outcomes- Build and implement Agentic AI solutions leveraging Adobe's AI Agent ecosystem and MCP server architecture to optimize marketing operations, automate workflows, and reduce manual intervention across the platform- Develop and present data-driven recommendations to leadership, synthesizing platform performance, adoption metrics, and opportunity analysis into clear narrativesBasic qualifications- Experience in driving end to end delivery, and communicating results to senior leadership- 6+ years of experience in Marketing Automation, MarTech, or Customer Data Platform roles- 5+ years of hands-on experience with Adobe Experience Platform (AEP), including Real-Time CDP, AJO/AJO B2B, and CJA- 5+ years of experience with marketing automation platforms (Marketo preferred), including campaign configuration, lead scoring, nurture programs, and API integrations- Deep expertise in identity resolution architecture, XDM schema design, data ingestion (batch and streaming), merge policies, and audience segmentationPreferred qualification - Experience performing complex business case analysis to justify technical decisions and presenting the justification to management in a high-level review- Experience in Agile or Scrum software development methodologies- Experience implementing change management successfully transitioning programs into large-scale operations- Familiarity with Salesforce (SFDC) and paid media platform integrations -Experience with data visualization tools (Tableau, CJA, or equivalent)- Data fluency, including ability to define KPIs, build measurement frameworks, perform root cause analysis, and present insights to executive audiences Preferred Qualifications- Certification in Adobe Experience Platform (AEP Developer or Architect) or Marketo Certified Expert- Experience defining and implementing data governance frameworks and identity strategies across complex, multi-system environmentsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, NY, New York - 86,700.00 - 151,700.00 USD annuallyUSA, WA, Seattle - 82,700.00 - 137,900.00 USD annually