Marketing Coordinator

Marketing Coordinator

An integral member of the Marketing team, the Marketing Coordinator works collaboratively with the Director of Marketing, Development & Communications to develop and execute marketing, fundraising, and communications efforts for the organization. This position executes message strategy, branding, graphic design, public relations, digital communications, social media, print, fund development, and event management activities for WRTP | BIG STEP.

The ideal candidate is creative, detail-oriented, and organized. They are self-motivated and can manage multiple deadlines and priorities. The Marketing Coordinator works well independently and with a diverse cross section of personnel executive leadership, educational staff, program participants, agencies, workforce partners, media, etc. to expand and broaden the impact and influence of WRTP | BIG STEP's programs and partnerships.

Essential Duties and Responsibilities

Develop & Execute External Communications:

• Collaborate with the Director of Marketing, Development & Communications to develop communications strategies that broaden community awareness, partnership engagement, and programmatic reach
• Champion and maintain consistent brand standards, graphic design, and messaging
• Develop marketing materials, including brochures, flyers, presentations, graphics, email campaigns, reports, press releases, and articles
• Draft and post content for multiple social media platforms, including creating video content
• Perform public relations activities, including writing press releases and supporting organizational relationships with external partners
• Assist with website content development and maintenance to ensure a consistent and engaging external presence
• Expand and manage photography and videography assets

Support Programming Efforts:

• Develop program-specific outreach materials, including flyers, presentations, webinars, advertisements, and social media posts targeted to specific audiences.
• Provide guidance and support to program and outreach personnel across multiple office locations to align marketing strategies with proper messaging and organizational goals
• Update and maintain internal files and databases

Assist with Development Activities & Special Events:

• Assist the Director of Marketing, Development & Communications with fundraising activities, sponsorship development, special events, donor communications, and grant writing efforts.
• Coordinate and execute special organizational events from concept to completion, including print and digital asset creation, event management, and fundraising
• Research and collect data to support external communications, grant proposals, and reports
• Maintain positive and professional working relationships with consultants, grantors, corporate funders, community partners, and agencies