Senior Local SEO Manager

Role Description

We are seeking a Senior Local SEO Manager with deep home-services experience to own and scale organic growth for a portfolio of service-based businesses across the US. This role is ideal for someone who has spent years in the trenches of HVAC, plumbing, electrical, roofing, cleaning, or similar industries and understands exactly what drives map pack rankings, inbound calls, and booked jobs. This is a hands-on, execution-focused role with clear ownership across local SEO strategy, Google Business Profile optimization, service-area SEO, content direction, and technical fundamentals. Candidates without direct home-services or service-based SEO experience will not be considered.

Key Responsibilities

• Own local SEO strategy and execution for multiple home-services clients
• Build and manage SEO roadmaps focused on rankings, leads, and local visibility
• Drive consistent Google Business Profile performance across competitive service areas
• Lead scalable SEO processes, QA checks, and reporting standards
• Stay current on Google updates, local ranking factors, AI-influenced search trends, and E-E-A-T for service businesses
• Optimize GBPs for service-area and hybrid businesses
• Improve rankings across primary cities and surrounding service areas
• Manage categories, services, attributes, citations, media, and trust signals
• Support sustained map pack visibility in competitive metro markets
• Build and review content strategies for service pages, city pages, and blogs
• Create SEO briefs aligned with local intent and lead generation
• Ensure content quality, local relevance, and conversion effectiveness
• Collaborate with human and AI-assisted writers while maintaining standards
• Conduct technical SEO audits (indexation, crawlability, internal linking, CWV awareness)
• Work with WordPress and development teams to implement fixes
• Coordinate local link building, citations, and authority-building efforts

Qualifications

• 4+ years of hands-on SEO experience with direct home-services or service-based industry exposure
• Proven success improving local SEO and GBP rankings for service-area businesses
• Experience in competitive metro markets and multi-location SEO environments
• Strong WordPress experience (on-page and technical implementation)
• Solid technical SEO fundamentals and reporting capabilities
• Ability to manage multiple clients and priorities effectively

Requirements

• Prior professional remote work experience
• Fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
• Experience supporting US- or UK-based teams
• Candidates without this background will not be considered

Preferred Qualifications

• Experience with home-services CRMs (ServiceTitan, Jobber, Workiz, Housecall Pro, etc.)
• Experience supporting or aligning with paid media and LSA teams
• Experience mentoring junior SEOs or coordinating vendors
• Structured data/schema experience

Tools & Technology

• GSC, GA4
• SEMrush and/or Ahrefs
• WordPress and SEO plugins
• Local SEO & citation tools
• Looker Studio, Google Sheets
• Slack, Zoom, Google Workspace, Asana

Application Note

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.