Creative Video Lead

** Please attach a portfolio link or attachment to your resume for review. **

Position Summary:

The Creative Video Lead owns video creative development and hands on video production across Relatable’s product portfolio, from concepts and scripts through capture, editor handoffs, creative reviews, and stakeholder approvals. The role creates compelling product and brand storytelling for social, eCommerce, PDPs, paid media, retail, DTC, and marketing campaigns. A core responsibility is partnering with the Social team and social content creators to plan shared shoots, capturing footage once for use across channels while tailoring the final content to each audience and platform.

This is a hands-on individual contributor role with no direct reports. The Creative Video Lead must independently shoot usable footage with professional cameras and iPhones, both on set and in the office, and make rough edits or targeted adjustments to demonstrate pacing and creative intent. The role leads on set video direction and partners with the Lead Video Editor, who owns the editing team, post production craft, and final technical delivery.

The Creative Video Lead also explores AI video generation and creative workflows to expand content capabilities and improve speed while maintaining accurate product representation and brand consistency.

Responsibilities:

Video Concepts, Scripts & Shot Planning

• Develop original video concepts, hooks, treatments, scripts, storyboards, and shot lists that translate brand positioning and product benefits into engaging stories.
• Define the narrative, tone, talent direction, product demonstration, voiceover, music direction, and visual references for each video.
• Plan channel specific hooks, performances, product demonstrations, B roll, cutdowns, and framing before production, ensuring shared footage can support both authentic social content and product focused eCommerce and paid assets.
• Partner with the Manager, Creative Design and Photography Lead to establish each brand’s creative strategy and maintain consistent messaging and visual identity across touchpoints.

Hands-On Camera Operation & On Set Direction

• Independently capture high quality video using professional cameras and iPhones, setting up framing, exposure, focus, lighting, and audio appropriate to the project and desired style, including polished brand content and authentic, phone style footage.
• Personally shoot office and studio content, including product demonstrations, close ups, B roll, talent led clips, and pickup shots needed to complete or improve edits.
• Serve as the main on set video creative lead, directing talent, performances, product use, and storytelling while capturing planned shots and spontaneous moments.
• Partner early with the Photography Lead, Social team, and social content creators to plan and execute shared lifestyle shoots for social, eCommerce, paid media, and brand needs. Align briefs, shot lists, concepts, product priorities, sets, talent, styling, schedules, deliverables, and capture responsibilities so one production provides usable footage across channels. Partner with the Lead Video Editor to ensure footage meets post production needs.

Footage Selections & Hands On Edit Shaping

• Review footage after each shoot, select the strongest performances and moments, and provide organized, timecoded selects and clear editorial direction to the Lead Video Editor and editing team.
• Create rough assemblies or jump into an edit to demonstrate pacing, hook structure, shot order, or storytelling adjustments; communicate revisions through concrete examples.
• Partner with the Lead Video Editor to review videos for narrative clarity, product messaging, pacing, tone, and brand alignment before stakeholder submission; identify and shoot missing coverage as needed.

Brand Communication & Creative Approvals

• Set the creative vision upfront and present concepts, scripts, visual references, and shot plans to Brand to secure alignment on messaging, tone, and direction before shooting.
• Own video approval emails and the working relationship with Brand, eCommerce, and other stakeholders; present videos and creative rationale to secure alignment and approval.
• Consolidate stakeholder feedback into clear, actionable direction for the Lead Video Editor, resolving conflicting comments and confirming revision scope and timing.
• Coordinate licensor submissions and secure required approvals for all licensed video assets; track feedback and approval status and communicate release clearance to the Lead Video Editor.

AI Video Generation & Creative Workflows

• Actively research, test, and apply AI video generation, image to video, voiceover, and creative development tools to support concepts, storyboards, supplemental footage, and product storytelling.
• Partner with the Lead Video Editor to determine where live capture, external production, or AI assisted creation best serves each project and develop practical workflows that expand creative possibilities and reduce repetitive production work.
• Partner with the Photography Lead and Manager, Creative Design to animate approved imagery and create cohesive assets; partner with the Lead Video Editor to integrate AI generated material into edits.
• Evaluate AI outputs for product accuracy, realism, messaging, and brand consistency; follow approved usage and labeling requirements, document effective methods, and assess their impact on quality, cost, and turnaround.

Production Planning, Localization & Delivery

• Own video project briefs and production workback schedules through creative approval, coordinating samples, talent, locations, crew, and vendors with production partners as needed.
• Identify and brief external videographers or production partners when required and recommend efficient approaches within approved budgets.
• Track budgets for all video shoots, including estimates, approved commitments, invoices, and actual spend; flag variances early and recommend cost efficiencies. Coordinate shared shoot costs with the Photography Lead to maintain accurate budget tracking across both pillars.
• Partner with International on localized video briefs, scripts, voiceover, subtitles, and regional product or packaging requirements; coordinate capture and approvals while the Lead Video Editor executes localized edits.
• Maintain organized scripts, footage selections, references, and approval records with consistent file naming and version control; coordinate approved asset handoff, DAM uploads, and distribution with the Lead Video Editor.
• Work with eCommerce and Marketing to review video performance and shopper feedback, translating findings into stronger hooks, messaging, demonstrations, and future creative tests.

Qualifications:

• 5+ years of experience in video creative development, videography, directing, or content production, ideally for consumer products, brands, or eCommerce.
• Strong reel demonstrating work personally conceived, scripted, shot, and directed, with clear examples of product storytelling and channel specific creative.
• Demonstrated ability to independently capture high quality video using professional cameras and iPhones, including setting up lighting and audio; comfortable capturing both planned productions and quick office or studio pickup shots.
• Strong scripting, storyboarding, shot planning, and talent direction skills, with an eye for compelling hooks, authentic performances, and effective product demonstrations.
• Working proficiency in Adobe Premiere Pro, with the ability to build rough cuts, adjust pacing, and communicate edit direction. Familiarity with Adobe After Effects and motion graphics workflows is a plus.
• Passion for exploring AI video generation and creative tools, with a proactive, hands on approach to experimentation, learning, and building effective workflows.
• Strong presentation, stakeholder communication, and organizational skills; ability to consolidate feedback, manage approvals, and deliver against competing timelines.
• Ability to collaborate effectively with Social teams, social content creators, photography, graphic design, and post production partners to plan shared shoots and create footage that works across channels.

Why Join Us?

Bring Trends to Life – We don’t just follow what’s next—we create it. Innovation and creativity are at the core of everything we do.

Energized Culture – Fast-paced, dynamic, and fueled by fresh ideas. Your impact is seen, heard, and celebrated.

Radical Transparency – No guesswork. We believe in open dialogue, direct feedback, and shared success.

Beyond Benefits – Competitive pay, standout perks, and real investment in your growth.

Push Boundaries – If you want to shape the future and turn ideas into reality, you belong here.

Benefits & Perks

• Healthcare, Vision, & Dental: Competitive / Best in Class Plans
• FSA & HSA Options: Pick what suits you (can’t do both).
• 401K with 3% Match: Eligible after 90 days.
• Financial Planning & Charity Match

Time Off

• PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays

Wellness & Growth

• ClassPass Membership
• Continuous Learning & Dedicated Learning Hours
• Remote & Hybrid Work Options

Extras

• Commuter Benefits
• Women In Toys Membership
• Parental Leave: After 1 year.

The Legal Bits

The salary range for this role is $90,000.00 - $105,000.00 annually, plus eligible for an annual target bonus prorated from the start date. This is the lowest to highest salary we in good faith, believe we would pay for this role at the time of this posting. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER , What Do You Meme does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, What Do You Meme will not discriminate against any applicant or employee because they is disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by What Do You Meme for the job.