Growth Marketing Specialist

Description Growth Marketing Specialist Position Title: Growth Marketing Specialist Location: Houston, TX 77051 (On-Site) Department: Marketing Reports To: Director of Marketing or Interim Head of Marketing — To Be Confirmed Employment: Full-Time, Salaried About Piping Technology & Products (PT&P) Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We’re known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently. Position Summary Piping Technology & Products, Inc. is looking for a data-informed, hands-on growth marketer to increase qualified website traffic, inbound leads, and requests for quotation (RFQs) in a B2B manufacturing environment. This role combines demand generation, SEO, conversion optimization, content and campaign execution, marketing technology, and performance reporting. You will work across marketing, sales, and internal subject-matter teams to turn technical products and customer needs into measurable marketing programs. The right person is comfortable moving between strategy and execution: identifying an opportunity, building a test or campaign, measuring the result, and improving the process. What You Will Do Own and improve SEO programs, including keyword research, on-page and technical optimization, content opportunities, internal linking, and ethical link-development practices. Evaluate opportunities to improve visibility in AI-influenced search and answer experiences; establish practical tests and measurement rather than treating AEO/GEO as a checkbox. Identify conversion opportunities across priority web pages and forms, and improve the path from visitor to qualified inquiry/RFQ. Plan and execute campaigns across content, email, social, and sales enablement in coordination with internal stakeholders. Build, document, and improve lead-capture, routing, nurturing, and follow-up workflows using approved marketing tools such as HubSpot. Maintain sound CRM and marketing-data practices, including imports, list management, deduplication, segmentation, field governance, and documentation. Track website, campaign, lead, conversion, and pipeline-related performance using Google Analytics, HubSpot, spreadsheets, and other tools. Turn performance data into clear recommendations, tests, and priorities. Manage projects, dependencies, and deadlines in Trello; communicate status and risks early. Partner with sales and technical/internal teams to gather product knowledge, validate messaging, and support revenue-producing initiatives. Research and recommend tools or process improvements that increase marketing efficiency and data quality. Maintain reusable campaign documentation, dashboards, and operating procedures. Attend trade shows and industry events to support brand awareness, build industry relationships, and generate qualified leads. Key Metrics of Success Growth in qualified organic traffic and search visibility. Improvement in conversion rates and the quality/volume of inbound leads and RFQs. Reliable campaign and funnel reporting that supports decisions. Clean, well-structured CRM and marketing data. Faster, more consistent campaign execution and follow-up. Development of deep expertise in one or more growth areas. Qualifications 3+ years of hands-on experience in growth, digital, demand-generation, marketing operations, or a related role; B2B, industrial, manufacturing, or technical-product experience is a plus. Demonstrated experience executing across several digital-marketing areas, such as SEO, content, email, lifecycle/CRM, conversion optimization, analytics, or paid/organic acquisition. Strong working knowledge of spreadsheets (Excel or Google Sheets) and marketing measurement. Experience with some combination of HubSpot or another CRM/marketing-automation platform, Google Analytics, SEO tools such as SEMrush, website/CMS tools, and workflow automation. Ability to interpret data, form a clear hypothesis, execute a test or improvement, and explain the result. Strong writing, organization, project-management, and cross-functional communication skills. Self-directed, curious, detail-oriented, and comfortable in a hands‑on environment. Preferred Qualifications Experience with B2B lead generation, RFQ or complex buying journeys, or technical/manufacturing marketing. Familiarity with paid acquisition, attribution, landing-page testing, marketing dashboards, or sales enablement. Experience translating technical information into useful customer-facing content. Familiarity with AI-search optimization concepts, with a disciplined measurement mindset. Why Join Us Direct opportunity to influence website performance, inbound demand, and marketing operations. Broad exposure to a B2B manufacturing business and its products, customers, and internal teams. Opportunity to take ownership of meaningful growth programs and build expertise over time. Collaborative, fast-paced, hands‑on work environment. #J-18808-Ljbffr