Marketing Program Manager - Professional Services
$50 - $60 per hourCreative Circle
Marketing Program Manager - Professional Services
Marketing Program Manager - Professional Services
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Base pay range
$50.00/hr - $60.00/hr
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A top global consulting firm seeks a primarily remote Marketing Program Manager on a contract basis to work with its go-to-market team to assess and coordinate a stream of content opportunities proposed by the various business units, playing a critical function in the management of cross-team collaboration and communication between four fast-moving working groups within the marketing and sales organization.
Role You'll ensure alignment, visibility, and accountability on deliverables. You will facilitate workflow across teams, manage timelines, surface dependencies, and flag potential bottlenecks. This role leans heavily into marketing operations and trafficking, helping keep projects on track and making sure no opportunity or task falls through the cracks. Beyond shepherding, however, you'll be relied upon to understand and even recommend appropriate marketing channels for discrete initiatives, as well as:- play a key role in campaign strategy and taking ideas to market across a range of thought leadership, digital and social channels.
- determine the appropriate target audience and the optimal allocation of marketing resources across platforms and channels (including all earned, own and paid channels) to reach the target audience and achieve business goals.
- work with the team of editorial specialists, digital marketers and design / production resources to ensure the timely execution of the agreed marketing program for each content initiative. (Note, this role will not be responsible for output, but will collaborate with a center of excellence, comms and PR partners to have content created and/or repurposed for the appropriate channels.)
- Work with the US go-to-market team and the global Content Center of Excellence to assess the content needs and requests of the business units and to make business decisions with regard to the best channels and outlets for publication of content assets in production. Content types include executive insights white papers, special reports, slide decks, surveys, website copy, videos, podcasts, and webinars.
- Advise on strategy and professional services industry campaign best practices to ensure that each region has a sound marketing approach.
- Collaborate with Digital marketing CoE on implementation of the agreed tactics.
- Work with the digital marketing CoE to analyze in-market results for completed content marketing initiatives and develop reporting on same. Communicate with stakeholders on results, lessons learned and implications for future content marketing projects.
- Demonstrated ability to think analytically and develop solutions that meet the business needs of the firm
- Ability to convert conceptual ideas and complex business concepts into compelling marketing programs that support the firms goals.
- The desire to take initiative and actively contribute to the team and the firm.
- Demonstrated track record of both strategic thinking and execution skills is critical.
- Outstanding oral and written communications abilities.
- Stellar interpersonal skills a collaborative mindset with the ability to lead through influence and build strong relationships with partners and staff at all levels.
- Ability to manage multiple projects, meet/exceed deadlines, and adapt quickly to change and challenges.
- The mindset to provide superior service.
- Excellent organizational and administrative skills with strong attention to detail.
- High energy, self-motivated and able to work independently
- Strong project management, with the ability to prioritize and to adopt the marketing plans based on the evolving market needs
- Prior experience in a global consulting firm is desirable, as will be professional services in general.
- Bachelors degree in marketing, communications, business, journalism, or a related field.
- A minimum 7+ years of content marketing or integrated communications experience.
- Proven expertise and track record for developing and delivering successful content marketing campaigns across all channels, ideally for a range of thought leadership content types including written reports, article and multimedia content such as videos and podcasts.
- Knowledge of website applications, social media channels, project management, analytics tools, social media, email applications a plus.
- Experience working in a highly matrixed organization such as a partnership.
- Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : BP8-1839778L310 -- in the email subject line for your application to be considered.***
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Contract
Job function
Job function
Project Management and Information Technology-
Industries
Staffing and Recruiting
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