Data Scientist

Purple Drive We are seeking a Senior Data Scientist with strong expertise in developing marketing models and Natural Language Processing (NLP) solutions. This role will focus on leveraging data-driven insights to optimize marketing strategies and enhance decision-making across the organization. Key Responsibilities Design, develop, and implement advanced predictive and marketing models to support business objectives. Build and deploy NLP-based solutions for text analytics, sentiment analysis, and conversational AI. Analyze large datasets to identify trends, patterns, and actionable insights. Develop scalable algorithms and maintain model performance through continuous monitoring and improvement. Communicate findings and recommendations to stakeholders through clear visualizations and presentations. Required Qualifications 10+ years of experience in Data Science or related field. Strong proficiency in Python, R, or similar programming languages. Expertise in machine learning, predictive modeling, and NLP techniques (e.g., text classification, topic modeling, embeddings). Experience with marketing analytics and campaign optimization. Familiarity with cloud platforms (AWS, Azure, or GCP) and big data tools. Excellent problem-solving skills and ability to communicate technical concepts to non-technical stakeholders. Purple Drive