Sr Product Marketing Manager, T-Life

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! As a Sr. Product Marketing Manager for T-Life you will collaborate with product and marketing partners to drive product marketing strategy for T-Life. You have a deep understanding of the consumer product attitude, market position, and the digital & app ecosystem. This position defines marketing requirements, product positioning, messaging, and content strategy to drive T-Life downloads, ongoing engagement across multiple domains, and results against enterprise objectives. We are looking for a Sr. Product Marketing Manager who has a knack for partnering with cross-functional teams to deliver best-in-class digital app experiences. The role requires a person who understands Product lifecycle with preferred background in digital app journeys. As part of the T-Life Product Marketing team, this person is the key point of contact for the marketing and benefits teams, driving the roadmap and technical requirements for CMS (content management system) and personalization algorithms. Responsibilities Coordinates the creation of product content to be used both internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations. Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts. Develop dashboards to track performance of capabilities and inform future decisions Develop the competitive comparison guide for use in positioning against similar offerings from other organizations. Assist in product naming by providing market, driven and customer context. Supports launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy. Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes. Serve as market-facing SME/leader with vision for the product and collaborate with industry analysts as company representative. Develop customer references, testimonials and case studies for external and internal use Drive product retention and up-sell/cross-sell strategies. Monitor and report on the performance of products in the market and communicate the results of related marketing efforts. Conduct win/loss interviews and perform ongoing analysis to resolve level of customer product adoption and provide feedback to the product team. Also responsible for other Duties/Projects as assigned by business management as needed. Qualifications Bachelor’s degree in marketing, Business, Communications, or relevant field of study such as Computer Science required. 7+ years’ experience delivering successful, comprehensive product marketing strategy that can be tied to increased business revenue. Experience developing go-to-market strategies, messaging and related tactics in close partnership with Product Management and Sales. A strong technical foundation, including experience delivering segment-specific solutions. Extensive customer interaction experience and customer success storytelling. Strong communication skills (verbal and written) and strong content development skills (streamlined messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills. Validated interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales. At least 18 years of age Legally authorized to work in the United States Travel Travel Required (Yes/No): Yes DOT Regulated DOT Regulated Position (Yes/No): No Safety Sensitive Position (Yes/No): No Total Target Cash Earnings Opportunity: $143,520 - $258,840National Base Pay Range: $119,600 - $215,700 The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, click here. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary. Benefits medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance voluntary long-term care insurance mobile service & home internet discounts pet insurance access to commuter and transit programs We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing View email address on click.appcast.io or calling View phone number on click.appcast.io. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests. #J-18808-Ljbffr