Go-To-Market (GTM) Lead

We’re looking for a Go-To-Market (GTM) Lead to join our team on-site in NYC. This is a role for a strategic yet hands-on growth driver who thrives at the intersection of sales strategy, brand awareness, and pipeline generation. In this role, you will own our outbound engine, new account expansion strategies, and brand visibility, driving top-line revenue growth while working hand-in-hand with our SDR team to continuously optimize performance. You’ll also architect and operate the AI and software toolset powering our GTM machine, elevate our presence in the market, and jump on high-impact prospect calls. What You’ll Do Own Outbound & Account Expansion: Architect, deploy, and scale targeted outbound campaigns to expand into new target accounts, open up new market segments, and build high-quality pipeline. Drive Brand Visibility & Market Awareness: Take full ownership of how prospective clients and partners discover and learn about us. Create and manage clear, compelling marketing collateral, digital messaging, and content (such as LinkedIn posts, one-pagers, and case studies) to build trust and increase market awareness. SDR Team Optimization: Work continuously with our SDR team to monitor conversion metrics, refine outreach messaging, streamline workflows, and drive higher performance across the funnel. Build & Manage the GTM Tech Stack: Own and optimize our growth engine using tools like Clay, HubSpot, and LinkedIn Sales Navigator to automate enrichment, routing, and multi-channel outreach. Prospect Engagement & Product Demos: Lead product demos and value-focused deep-dives on prospect calls, translating complex product features into business outcomes. In-Person Field Presence: Travel to key industry conferences (1 to 2 per quarter) to network, represent the brand, and build strategic prospect and partner relationships. Requirements 3+ years of experience in GTM strategy, sales operations, growth engineering, or BD/Sales roles, ideally within a fast-paced startup environment. Outbound Track Record: Proven experience building outbound machinery from scratch and successfully executing new account expansion strategy. Brand & Messaging Savvy: Strong ability to craft compelling messaging and content that improves brand visibility and educates prospects and partners effectively. Metric & Process Driven: Hands-on experience coaching or partnering with SDRs to analyze conversion funnels, test messaging, and raise SDR output. GTM Stack Fluency: Deep familiarity with tools like Clay, LinkedIn Sales Navigator, HubSpot, a nd modern AI/data enrichment tools. Client-Facing Presence: Exceptional communication skills with a track record of leading prospect calls, pitching value propositions, and running engaging software demos. Nice-to-Haves / Advantages Background or domain knowledge in supply chain, hardware, or manufacturing. #J-18808-Ljbffr