Head of Brand

Head of Brand

About the Company

Innovative stablecoin platform for the payments industry

Industry
Financial Services

Type
Privately Held, VC-backed

Employees
11-50

About the Role

The Company is seeking a Head of Brand to lead its establishment as a premier provider of stablecoin solutions for the payments industry. The successful candidate will be a senior individual contributor with a deep understanding of the payments ecosystem, including the operations, partnerships, and decision-making processes of payments companies. This role is pivotal in driving the company's thought leadership strategy, digital presence, and field marketing, with a focus on SEO, AIO, and the global payments conference circuit. The Head of Brand will be responsible for owning and evolving the company's brand, from messaging to visual systems, and will be expected to have a hands-on approach to both strategy and execution. Applicants for the Head of Brand position at the company should be prepared to roll up their sleeves and work in a fast-paced, high-expectation environment. The ideal candidate will have a background in the payments industry, having worked at a payments orchestrator, PSP, network, acquirer, or a similar platform. A strong network within the payments sector and a proven track record of building and executing brand strategies are essential. The role requires a professional with a deep understanding of digital marketing, SEO, and AIO in a B2B context, as well as a keen grasp of consumer psychology. The Head of Brand will also be responsible for marketing analytics, analyst and press relations, and partner and client co-marketing, and must be adept at all aspects of field marketing, beyond just booking booths.

Hiring Manager Title
Co-Founder

Functions

• Marketing