Digital Marketing Manager

We are a growing group of bowling and entertainment venues committed to delivering exceptional guest experiences across multiple locations. Our business blends hospitality, entertainment, and events, making digital engagement a critical driver of traffic, bookings, and brand loyalty. Position Summary The Digital Marketing Manager will own and execute the company’s digital ecosystem, including website management, CRM operations, and coordination with an external paid media agency. This role plays a key part in driving customer acquisition, increasing repeat visits, and optimizing the digital customer journey across all bowling center locations. Responsibilities These requirements/functions may change throughout employment. Website Management & Optimization Manage and maintain the company’s websites across all locations, ensuring accuracy, performance, and brand consistency Optimize user experience (UX/UI), site speed, SEO, and conversion funnels Coordinate updates for promotions, events, pricing, league signups, and online booking features Work with developers or CMS platforms (WordPress) to implement enhancements Monitor website analytics and continuously improve performance metrics (traffic, conversion rates, engagement) CRM & Customer Lifecycle Marketing Own and manage CRM platform (HubSpot) Build and execute email and SMS campaigns to drive repeat visits, league participation, and event bookings Segment customer audiences based on behavior, frequency, and preferences Maintain data integrity and ensure compliance with privacy regulations Serve as the primary liaison with third-party paid media agency (Google Ads, Meta, display, etc.) Define campaign strategies, budgets, and KPIs in alignment with business goals Review performance reports and provide feedback to optimize ROI and CAC Ensure consistent messaging, targeting, and brand voice across all campaigns Align paid efforts with organic, CRM, and onsite initiatives Analytics & Reporting Track and report on key digital marketing KPIs (traffic, conversions, CPL, ROI, retention rates, coupon redemptions) Use tools like Google Analytics, CRM dashboards, and ad platform reporting Provide actionable insights and recommendations to leadership Measure performance across multiple locations and identify growth opportunities Cross-Functional Collaboration Partner with operations, events, and sales teams to support promotions and programming Ensure local store marketing initiatives are supported digitally Maintain opening hours across platforms Collaborate with brand marketing on landing pages, email templates, and ad assets Qualifications Required 7+ years of digital marketing experience Strong experience managing websites and CMS platforms Hands-on experience with CRM/email marketing tools Knowledge of SEO, CRO, and marketing automation best practices Strong experience with Google Analytics Experience working with external agencies or managing paid media programs Strong analytical skills with ability to interpret data and optimize performance Excellent project management and communication skills Preferred Experience in multi-location retail, hospitality, or entertainment industries Familiarity with booking/reservation systems or event-driven businesses Experience with Hubspot and Wordpress Customer-focused mindset Strong organizational and multitasking skills Ability to balance strategic thinking with hands-on execution Collaborative and proactive approach What Success Looks Like Increased online bookings and event inquiries Improved website conversion rates Strong growth in CRM engagement and repeat customer visits High-performing paid media campaigns with measurable ROI Seamless integration between website, CRM, and paid marketing efforts *This job description is not designed to cover or comprehensively list required activities, duties, or responsibilities. Additionally, duties, responsibilities, and activities may change, or new ones may be assigned at any time as determined by the needs of Triple Shift Entertainment, LCC. PHYSICAL ACTIVITIES Ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like. Never - Occasionally - Constantly Remaining in a stationary position, often standing or sitting for prolonged periods. Never - Occasionally - Constantly Moving about accomplishing tasks or moving from one work site to another. Never - Occasionally - Constantly Adjusting or moving objects up to 30-50 pounds in all directions. Never - Occasionally - Constantly Communicating with others to exchange information. Never - Occasionally - Constantly Repeating motions that may include the wrists, hands, and/or fingers. Never - Occasionally - Constantly Operating machinery and/or power tools. Never - Occasionally - Constantly Operating motor vehicles or heavy equipment. Never - Occasionally - Constantly Assessing the accuracy, neatness, and thoroughness of the work assigned. Never - Occasionally - Constantly PHYSICAL DEMANDS Sedentary work that primarily involves sitting/standing. Never - Frequently - Constantly Light work that includes moving objects up to 30 pounds. Never - Occasionally - Constantly Medium work that includes moving objects up to 50 pounds. Never - Occasionally - Constantly Heavy work that includes moving objects up to 100 pounds or more. Never - Occasionally - Constantly ENVIRONMENTAL CONDITIONS Low temperatures. Never - Occasionally - Constantly High temperatures. Never - Occasionally - Constantly Noisy environments. Never - Occasionally - Constantly Small and/or enclosed spaces. Never - Occasionally - Constantly 401k Information You will be eligible to begin contributing to a 401(k) on the first of the month following your first 90 days of service and if you meet the minimum hours criteria. The minimum criteria for employee eligibility are 1) employees must be 21 years of age or older and 2) must work 250 hours in 90 days or an average of 1,000 hours in one year. Triple Shift Entertainment will match qualified 401(k) contributions as follows: $1 for $1 for the first 3% and $0.50 for $1 on the next 2% on what employee contributes to their 401(k) and you are considered fully vested immediately. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Triple Shift Entertainment