Paid Media Strategist

Overview Digible is a privately owned and operated digital marketing company founded in 2017 with a mission to bring cutting-edge solutions to the multifamily industry. We offer a full suite of digital services, alongside Fiona, our predictive analytics platform—the first of its kind. At Digible, we take pride in our collaborative, transparent, and authentic culture. Since 2021, we've been recognized as a Top Workplace in Colorado and secured the #8 spot in the Best Places to Work Multifamily rankings. We believe diversity fuels innovation and strive to create an inclusive environment where everyone can bring their authentic selves to work. Our core values are: Authenticy, Curiosity, Focus, Humility, and Happiness. If you're ready to do the best work of your career, we'd love to have you on the team. The Role The Paid Media Strategist serves as the primary steward of campaign performance across Digible's Paid Media channels, managing a portfolio of client accounts while optimizing for efficiency, lead quality, and ROI. This role blends analytical insight with digital execution—driving measurable outcomes through ongoing optimization, testing, and collaboration with internal teams. Strategists act as both executors and consultants, owning their book of business, ensuring pacing and CPA goals are achieved, and continuously improving campaign structures and reporting accuracy. You\'ll love this job if you: You naturally think “we” instead of “I.” Have an insatiable appetite for learning and self-improvement You are a self-motivated problem-solver with high energy and enthusiasm Enjoy working as part of a team to take on and complete large projects You have an analytical mindset What you\'ll do Own, execute and manage a book of business across all paid media channels averaging 135-150 accounts per strategist. Provide strategic recommendations across all paid campaigns to drive best-in-class performance (CPA) for multifamily campaigns. Own testing within your portfolio—propose, implement, and document experiments aligned to department OKRs; publish clear learnings and recommend next actions. Conduct biweekly performance analysis across Search and Social campaigns and follow through with account optimizations and detailed notes for Account Managers. Implement large-scale changes to your book of business based on client requests and changing needs, including ad hoc data analysis, GA4 implementation, and paid search restructuring. Actively contribute in department and team meetings by staying attuned to key trends in digital marketing and the multifamily space; come prepared with a solutions-oriented mindset. Stay up-to-date with trends, best practices, and platform algorithm changes across the multifamily and digital marketing industry. Monitor and analyze trends in clients\' KPIs Collaborate with Paid Media and other departments to execute company initiatives and goals. How success will be measured CPA and error rates: Paid Search Task Efficiency ≥95% Optimization Notes Efficiency ≥95% Pacing: 98–102% (Search/Social/PMax) Search & Social Pacing = 98-102% What you should have Bachelor\'s degree in Business, Marketing, Advertising, or related field 2+ years of experience in digital marketing. Paid search experience required; paid social experience preferred. Expert in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager and GA4. Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional team commitments Physical requirements Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times Location This role is open to candidates located within the United States. Pay, perks, and more Salary Range: $70,000 - $87,000 4-Day Work Week (32 Hour Work Week) WFA (Work From Anywhere) Profit Sharing Bonus 3 weeks of PTO plus Sick leave and Bereavement 11 paid holidays 401(k) + Match 75% employer paid health benefits (Medical, Dental, and Vision) $75/month wellness reimbursements (Physical and Mental) $1000/year travel fund for employees with 3+ years Dog-Friendly Office Paid Parental Leave Monthly Social Events Weekly Lunches and Snacks for in-office employees #J-18808-Ljbffr