Marketing Funnel Architect

StocksToTrade is a leading trading platform and education company serving active traders and investors. Millionaire Publishing is our financial education and newsletter publishing arm, producing premium research, alert services, and direct-response campaigns. Together, we reach hundreds of thousands of subscribers — and we need a skilled funnel builder who can design, wire up, and optimize the systems that drive our revenue. The Role This is, first and foremost, a hands‑on funnel building role. You will spend the majority of your time inside funnel platforms and marketing automation tools — constructing the subscriber journeys that take a cold prospect to a paying customer and then to a loyal, ascending subscriber. A critical part of that work is conditional marketing: building branching logic that adapts a subscriber's experience based on their behavior, purchase history, and engagement. You know how to build these systems because you've done it before — many times. Core Skill Areas Funnel Building VSL & video sales funnels Free + shipping offers Upsell / OTO sequences Order bump strategy High‑ticket ascension paths Conditional Marketing If/then branching sequences Purchase‑based path routing Engagement‑triggered follow‑ups Dynamic offer suppression Email Automation Welcome & onboarding sequences Promotional campaign builds Platforms & Tools ClickFunnels or equivalent builder ActiveCampaign, Keap, or similar Kajabi or course platform Hotjar / session recording tools Google Analytics 4 Analytics & Testing A/B and multivariate testing Funnel KPI tracking (EPC, CVR, AOV) LTV and ROAS analysis Drop‑off identification & diagnosis Media buyer coordination Direct Response Knowledge Writing marketing copy that converts, copy review & funnel critique Hook / lead / close frameworks Subscription & continuity models Financial publishing conventions Conditional Marketing in Practice Every subscriber arrives with a history — what they clicked, what they bought, what they skipped. Conditional marketing means your funnels know this and respond accordingly. We expect this person to be skilled at building branching logic that serves a different path to a buyer vs. a non‑buyer, an opener vs. a ghoster, a front‑end customer vs. an ascension candidate. This is not an introductory skill — we need someone who has built these systems before. Conditional Logic Example IF Subscriber clicks VSL but doesn't purchase within 24 hours THEN Trigger 3‑part objection‑handling sequence with a time‑sensitive offer ELSE Route to long‑term nurture track with educational content and soft re‑engagement Day‑to‑Day Responsibilities Build, own, and continuously improve full funnels across both brands — this is a hands‑on execution role Construct acquisition, conversion, and ascension flows from the ground up using funnel builder and ESP/CRM platforms Implement conditional marketing logic across all funnel stages — behavioral tagging, branching sequences, and purchase‑based path routing Build and wire multi‑touch email sequences with conditional branching based on opens, clicks, purchases, and engagement scoring Segment audiences so that each subscriber receives messaging matched to their behavior and purchase history Run structured A/B and multivariate tests on pages, subject lines, CTAs, order bumps, and pricing — document results and apply learnings Maintain funnel KPI dashboards and deliver regular performance reports to leadership Partner with media buyers to align traffic strategy with funnel entry points and back‑end economics Audit existing funnels for drop‑off, logic gaps, and missed conditional opportunities Bring natural curiosity to the work — digging into anomalies, studying what works, and always asking what to test next Required Skills & Experience 3+ years of direct, hands‑on funnel building — you have personally built and launched funnels, not managed teams that did Proven skill in conditional marketing: behavioral tagging, if/then branching, purchase‑triggered routing, and audience segmentation inside an ESP or CRM Demonstrated results: specific examples of CVR, AOV, or LTV improvement through funnel builds and conditional sequencing you personally executed Platform proficiency in at least one major funnel builder (ClickFunnels, Kajabi, or equivalent) and one ESP/CRM (ActiveCampaign, Infusionsoft / Keap, or equivalent) Ability to read, interpret, and act on funnel analytics — EPC, CVR, drop‑off rates, ROAS — without hand‑holding Working knowledge of direct‑response copywriting structure — you can write copy that converts, review funnel copy critically, and give informed feedback that sharpens the work Experience managing multi‑funnel workloads simultaneously in a deadline‑driven environment Natural curiosity: a genuine interest in understanding why subscribers behave the way they do, and using that understanding to improve the work Highly capable with AI tools and agentic AI — able to integrate AI‑assisted workflows into funnel building, copy iteration, segmentation logic, and campaign optimization Preferred Skills & Experience Background building funnels in financial publishing, trading education, information marketing, coaching, or paid newsletter and subscription businesses Experience with high‑ticket ascension funnels and continuity/subscription revenue models, and coaching or course offer structures Skill building multi‑path funnels with advanced conditional logic — not just linear autoresponder sequences Familiarity with paid traffic platforms (Meta, Google, YouTube, native) and how funnel economics translate across information marketing, coaching, and publishing verticals Working knowledge of HTML/CSS sufficient to make funnel page edits without developer support Experience with behavioral analytics tools — Hotjar, GA4, or session recording platforms Hands‑on experience using agentic AI systems to automate and accelerate funnel workflows — including content generation, A/B test hypothesis building, audience segmentation, and performance analysis What Success Looks Like In 30 days: Full skills‑led audit of existing funnels and conditional sequences completed — gaps identified, priorities ranked, quick wins in progress In 60 days: First original funnel or major rebuild built and live, with conditional branching implemented and a testing plan in place In 90 days: Measurable improvement in CVR or AOV on at least one major funnel; conditional logic documented and systematized for repeatability How to Apply Submit your resume along with a skills‑focused cover note that answers two specific questions: (1) describe a funnel you personally built — the structure, the conditional logic you implemented, and the measurable result; and (2) describe a specific conditional marketing sequence you architected and what behavior it was designed to respond to. Generic applications will not be considered. Show us what you've built. #J-18808-Ljbffr StocksToTrade, Inc.