Market Director - Orthopedics, Southern California

Market Director – Orthopedics, Southern California Tanner and Associates is recruiting for a Market Director – Orthopedics located in Southern California. The company specializes in medical devices that provide solutions for musculoskeletal health, vascular health, rehabilitation and pain management. Job Description Experienced marketing position with full P&L, strategic and tactical responsibilities for one or more product lines. Drives current and future strategy, authorizes go-to-market plans, executes product launch strategies, and owns revenue target for their applicable products. This is a customer facing position with a heavy emphasis on market execution and strategic vision. Essential Duties and Responsibilities: (Other duties may be assigned) Responsible for Business Unit P&L Participates in training of healthcare professionals and sales personnel on the technical use of the product. Understands market trends, healthcare professional preferences, competitive strategies, etc. and uses this knowledge to guide development of plans. Authorizes business plans and marketing plans for products. Assembles and leads product launch teams to execute go-to-market strategies. Plans and executes market research activities to drive product development strategies. Establishes capital requirements and forecasting models. Establishes list pricing and discounting strategies keeping in line with the company’s margin objectives. Creates KPIs (key performance indicators) for products following launch. Establishes relationships with healthcare professionals and manages those relationships during product development process. Develops the proper messaging for applicable products and incorporates into tools to be use by the sales organization. Creates and updates sales and training materials (i.e. technical training materials). Attends industry meetings and trade shows and generates and follows up on sales leads. Provides technical data for inclusion in healthcare professional techniques and product brochures. Works cross functionally with product development, sales operations, regulatory, sales and finance to accomplish objectives. Qualifications: Bachelor’s degree, preferably in Business/Marketing. 7-8+ years related experience and/or training; or equivalent combination of education and experience, preferably in the medical device arena. Must have the ability to think strategically. Must be effective at driving brand strategy, strategy comprehension, and strategy consensus within a diverse group of stakeholders. Excellent project management skills including planning, organization, implementation, achievement of deadlines, and ability to multi-task in a fast paced environment. Demonstrated competence with general computer skills: Word, PowerPoint, Excel, and Internet. Must have excellent verbal and written communication skills. #J-18808-Ljbffr TANNER & ASSOC INC