Digital Media Manager - ABM Specialist

This position can be performed remotely from the following states: Washington, Oregon, Idaho, Nevada.

Are you a marketer with a passion for data analysis, lead generation, and campaign execution ? Do you thrive in a fast-paced, dynamic environment and enjoy working across multiple clients and industries? If you’re driven by insights, audience behavior, and performance optimization—and you're just as comfortable launching a LinkedIn campaign as you are digging into lead funnel metrics—this is the role for you.
We are seeking a Digital Media Manager II with a hybrid skillset that combines hands-on digital campaign management with strategic audience and lead development expertise . You’ll own campaign execution while also playing a key role in targeting, audience segmentation, and funnel performance evaluation. This role is ideal for someone with a high sense of urgency, strong communication skills, and a natural curiosity for digging into the "why" behind the numbers.

About Allytics

Allytics is a full-service marketing firm supporting many of the world’s top technology companies. Because of our commitment to client success and satisfaction, we are recognized as a prominent agency in the technology space.

Our Digital Activation Team is at the forefront of lead and demand generation, working collaboratively to deliver results that move the needle. This team has high leadership visibility and plays an essential role in building best practices and resources across the agency.
Allytics offers a remote  work from home model experience with in-person team-building activities.

Key Responsibilities

Lead Generation & Audience Strategy

• Support the development and optimization of account-based marketing (ABM) and lead generation programs.
• Build and refine custom audience targeting lists using predictive and intent-based tools (e.g., Allytics Predictive Targeting™).
• Analyze lead quality and audience engagement to recommend enhancements in targeting and segmentation.

Campaign Execution & Management

• Set up, launch, and manage multi-channel digital campaigns across platforms including LinkedIn, Google Ads, content syndication, and paid email .
• Ensure campaigns are aligned with client objectives and optimized across stages of the sales and marketing funnel.
• Manage media budgets across campaigns and vendors to maximize ROI and efficiency.

Performance Analysis & Reporting

• Deliver insightful, client-ready reports with clear recommendations to improve results.
• Conduct A/B testing and experiment with targeting or messaging to improve conversion rates.
• Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior.

Collaboration & Innovation

• Document best practices, contribute to reusable campaign templates, and support knowledge-sharing across the team.
• Provide thought leadership on emerging trends in targeting, media platforms, and campaign optimization.
• Partner with internal creative, tracking, and project management teams to ensure accurate implementation and data measurement.

Qualifications

Required

• 4+ years of experience in B2B digital campaign management at a tech company or marketing agency.
• Familiarity with Account-Based Marketing (ABM), CRM systems, and audience segmentation tools.
• Experience managing campaigns in LinkedIn, Google Ads, content syndication, or email platforms.
• Proficiency in analyzing digital campaign performance, understanding lead funnels, and identifying optimization opportunities.
• Ability to work independently in a remote environment while actively collaborating with cross-functional teams.
• Excellent communication and interpersonal skills,  with a client-focused mindset and comfort navigating feedback.
• Strong organizational and task management skills; able to prioritize and execute effectively in a fast-paced setting.

Preferred

• Strong interest in data storytelling and developing insights that influence campaign strategy.
• Experience with Google Tag Manager, lead scoring, or third-party data providers.
• Intermediate skills in Excel, Tableau (or similar BI tools), and Google Analytics.

There is no visa sponsorship for this position.  Applicants must live in one of the following states: WA, OR, ID, NV.

Allytics is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Washington State Pay Range
Digital Media Manager II:   $80,000—$100,000 USD
Listed above is this role's base pay range. When a role is to be filled by candidates at multiple levels, more than one pay range will be shown. In other locations that Allytics has approved for remote work, this pay range may be adjusted up to +/- 10%.

Benefits:

• Remote work model with in-person team-building activities
• Paid Sick, Vacation, & Holiday time off
• Medical, dental, vision & life insurance for benefit eligible and dependents
• Employee Assistance Program
• 401k