Marketing Specialist - Local

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home. Job Description The Marketing Specialist owns the strategy and execution behind Rally House's Local initiatives, which are designed to drive community engagement, store traffic, regional brand awareness, and ecommerce growth. This role also supports store openings and relocations, bringing the Local league to life in each market. This individual also serves as a key support partner to Rally House's league marketing leads across NFL, NCAA, NBA, NHL, MLB, MLS, and other leagues. That includes helping plan, build, and execute league campaigns, content, and promotions across channels. This individual works cross-functionally with ecommerce, merchandising, creative, stores, partnerships, and marketing leadership to ensure campaigns, content, and promotions are executed accurately and efficiently. Responsibilities Local Strategy Owns the Local marketing strategy across all Rally House markets, including campaign planning, storytelling, product launches, and community-driven content designed to drive store traffic and regional engagement Builds, deploys, and optimizes marketing emails across Local and store-focused campaigns Supports organic social media planning, publishing, and execution for stores and Local content Analyzes performance across Local, NSO, and store campaigns to identify trends, opportunities, and optimization recommendations League Marketing Support Supports league marketing leads across NFL, NCAA, NBA, NHL, MLB, MLS, and other leagues with campaign planning, content development, and execution Helps execute league campaigns across email, SMS, organic social, paid social, ecommerce, and in-store marketing channels Brings Local insight into league campaigns, helping tailor national league moments to individual markets and fan bases Provides flexible support during peak league moments, including season openers, playoffs, championships, drafts, and rivalry games Store Openings and Relocations Serves as one of the primary marketing contacts for new store openings and relocations, helping coordinate launch timelines, communication plans, Local awareness strategies, and in-store marketing support Collaboration and Execution Supports digital and in-store marketing strategy tied to promotions, sports moments, seasonal campaigns, and product launches Coordinates with ecommerce, merchandising, creative, and store teams to ensure aligned marketing execution Manages multiple projects and deadlines simultaneously across LOCAL and league priorities Ensures marketing execution aligns with Rally House brand standards and business objectives Maintains strong communication and responsiveness with internal stakeholders and external partners where applicable Stays informed on sports culture, industry trends, customer behavior, and emerging marketing opportunities Skills and Knowledge Creative and artistic capability with a keen eye for detail Effective communication and interpersonal skills. Exceptional verbal, writing, and analytical skills Qualifications Bachelor’s degree in marketing, advertising, communications, or a related field 0–2 years of experience in digital marketing, campaign coordination, social media, or a related field Experience with email marketing platforms, social media management tools, or ecommerce platforms preferred Experience in sports marketing, retail, or community-focused marketing preferred Physical Requirements Ability to operate a computer, keyboard, mouse, and other standard office equipment Able to clearly view and read information on a computer screen Occasionally lift or move items up to 15 pounds Location On‑site in Lenexa, KS We're fans, just like you! In order to provide customers with the best experience possible, we hire team members who share the same passion for sports as our customers. We encourage our team members to show their team spirit, so customers feel welcome to strike up a conversation about their favorite team, the latest game or even their favorite rivalry! We want to be more than just another sports store, and our team members help us stand apart from the competition. #J-18808-Ljbffr Rally House