Sr Product Marketing Manager, Purchase Finance and Home Improvement

Current Employees of Happen Bank: Please apply via your internal Workday Account Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role Happen Bank is looking for a Sr Product Marketing Manager to build and lead product marketing for Happen POS Financing Solutions, helping businesses offer flexible financing to their customers. You'll develop positioning, go-to-market strategies, and integrated campaigns that drive partner acquisition, activation, and ongoing utilization across our core Purchase Finance and Home Improvement verticals, while supporting expansion into new markets.

In this role, you'll combine strategic thinking with hands-on execution, developing creative concepts, messaging, and campaigns from the ground up. You'll partner closely with Sales, Product, and Happen's marketing centers of excellence to strengthen our B2B2C value proposition and deliver measurable growth across partners and the consumers they serve. What You'll Do

Own the positioning, messaging, and value proposition for Happen POS Financing Solutions across business partners (B2B) and the consumers they serve (B2C), developing differentiated go-to-market strategies for each core vertical based on audience insights and competitive intelligence Lead go-to-market strategies for new products and features, from market sizing and prioritization through launch and post-launch performance optimization Build and evolve the B2B2C marketing playbook, developing strategies to acquire and activate partners, increase customer conversion into funded loans, and drive revenue and long-term customer value Partner with Sales to support high-value enterprise opportunities while developing scalable marketing programs that drive engagement and growth among partners not actively managed by Sales Develop partner education and enablement programs, including onboarding content, toolkits, case studies, and testimonials that help partners understand when and how to offer Happen POS Financing Solutions to their customers Define creative direction and develop initial campaign concepts and content, leveraging AI tools where appropriate, and execute integrated campaigns across email, digital, social, trade shows, industry events, and public relations Partner with and coordinate Happen's marketing centers of excellence, including Creative, Email, Direct Mail, Social, and Lifecycle Marketing, as well as external agencies, to adapt consumer-lending expertise for B2B audiences and deliver campaigns on time and within budget Analyze campaign and program performance, translating insights into recommendations that improve marketing effectiveness, investment decisions, and team workflows, including opportunities to leverage AI and automation About You

6+ years of B2B or B2B2C marketing experience, including product or partner marketing, with progressively increasing scope and ownership Bachelor's degree or higher, or equivalent combination of education and experience Experience marketing to small and mid-sized businesses, such as medical practices or home improvement contractors, through partner, channel, or co-marketing programs Demonstrated experience building marketing programs from the ground up, with the ability to define strategy and independently develop initial creative briefs, messaging, and campaign content Proven track record of delivering measurable marketing and business outcomes, including improvements in pipeline, revenue, or customer acquisition costs Strong analytical skills with the ability to evaluate performance, identify growth opportunities, and translate insights into actionable recommendations You thrive in ambiguity, take initiative, and independently drive projects from strategy through launch without requiring extensive resources or direction Excellent written and verbal communication skills, including the ability to develop compelling narratives and influence senior stakeholders Strong relationship-building and collaboration skills, with the ability to influence partners across Sales, Product, Operations, Business Analytics, Compliance, and Brand You have hands-on experience using AI tools to accelerate research, content development, experimentation, and campaign execution, and you're comfortable sharing effective approaches with colleagues. You apply sound judgment around accuracy, brand standards, regulatory compliance, and where human oversight remains essential

Nice to Have Experience in financial services, payments, or point-of-sale financing

Work Location San Francisco The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level. Time Zone Requirements Local hours (PT) While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary. Travel Requirements As needed travel to Happen Bank offices and/or other locations, as needed. Compensation The target base salary range for this position is 156,000-180,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings). We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more. #LI-Hybrid #LI-JH

Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io.

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