Product Marketing Manager, Robotics & Drones
Control Tec
Aptiv is seeking a strategic and execution-oriented Product Marketing Manager tosupport the growth of its Adjacent Markets portfolio, including robotics, drones,industrial automation, and emerging sensing solutions. This new role will serve asthe market-facing expert for the quickly evolving portfolio, helping Aptiv translatecomplex technologies into clear commercial narratives, compelling customer-facing experiences, and actionable go-to-market programs.Working closely with product management, sales, creative, events, digital, andcommunications teams, the Product Marketing Manager will connect competitiveinsights, industry context, product capabilities, modular platforms, and industryuse cases with coherent positioning, messaging, priorities and execution plans.The successful candidate will have a business mindset, paired with strong technical curiosity, cross-functional leadership, and operational discipline. They will behighly credible with product, strategy, engineering, commercial, creative, anddigital teams, and will have the ability to quickly develop an in-depthunderstanding of Aptiv's technology strategy, growth priorities, competitivelandscape, and business objectives.This person should be a systems thinker who is comfortable navigating ambiguityand complexity, identifying patterns across products, technologies, customers,industries, and use cases.Positioning, Messaging & Portfolio Storytelling• Develop compelling positioning, value propositions, and messagingframeworks.• Translate technical concepts into clear, differentiated customer-facingnarratives.• Understand and articulate the relationship between products, platforms, andindustry-specific use cases.• Use up-to-date competitive and market intelligence to create messaging thatarticulates our unique value propositions.• Partner with Product Management and Engineering to ensure technicalcapabilities are represented accurately in market-facing content, sales tools,and digital experiences.Commercialization & Go-to-Market Support• Partner with Product Management to support commercialization strategies fornew and existing solutions, while providing market, customer, and competitivecontext.• Lead marketing support for product launches, industry initiatives, opportunitymarketing, sales enablement, and strategic customer engagement.• Collaborate with customer-facing teams to develop account-specific messaging,presentation materials, and engagement strategies.Focal Point for Leveraging Broader Marketing Support• Identify strategic themes, industry conversations, and emerging trends thatalign with Aptiv's growth objectives, and use that information to supportbuildout of content and digital experiences.• Partner with the Thought Leadership team to create external narratives thatare market-informed, technically grounded, commercially relevant, andstrengthen Aptiv's credibility and visibility.• Develop clear and actionable creative briefs for web, collateral, campaign,event, video, presentation, and sales enablement projects.• Help creative, digital, content, and events teams prioritize work based onbusiness objectives, market opportunity, customer needs, and launch timelines.Background Experience 10+ years of experience in Product Marketing, Technical Marketing, StrategicMarketing, Product Management, or related B2B technology roles• Demonstrated track record developing positioning, messaging, and go-to-market strategies for technical products and platforms• Proven ability to understand complex product ecosystems and communicatethem in an accessible, customer-relevant way• Experience creating content, sales tools, campaigns, presentations, and eventmaterials• Demonstrated cross-functional leadership and stakeholder management acrosstechnical, commercial, creative, and digital teams• Experience leveraging AI tools for research, synthesis, ideation, contentdevelopment, brief creation, and rapid prototyping• Strong ability to gather, synthesize, and apply competitive intelligence andmarket insights.• Strong verbal, written, and presentation communication skills, with highproficiency in Microsoft Office tools, especially PowerPoint• Bachelor’s degree in business, marketing, engineering, information technology,or a related field• Experience in robotics autonomy, drones, industrial automation, embeddedsystems, automotive, aerospace, defense, or related technology sectorsExecuting Results• Results focused, with a high sense of accountability, urgency, ownership, andfollow-through• Able to translate strategy into actionable plans, briefs, deliverables, andexecution priorities• Comfortable working through ambiguity and bringing structure to complex,fast-moving initiatives• Willing to roll up sleeves to get work done while keeping stakeholders alignedon priorities and tradeoffs• Able to use data, market feedback, and performance insights to improvemarketing effectiveness and support commercial outcomeBuilding Relationships & Using Influence• Collaborative, transparent, and effective at influencing teams• Able to earn trust with Product Management, Engineering, BusinessDevelopment, Sales, Creative, Digital, Communications, and senior marketingstakeholders• Strong communicator who can tailor messages for technical, commercial,executive, and creative audiences external resources, including marketing agencies and vendors.Privacy Notice - Active Candidates: Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.SummaryLocation: Boston, MA - USAType: Full time
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