Marketing Specialist

Marketing Specialist

Position Summary

American First Finance is seeking a results-driven Marketing Specialist to support customer acquisition and retention through digital marketing initiatives. This role is responsible for planning, executing, and optimizing campaigns across multiple digital channels while leveraging data and insights to drive performance. The ideal candidate combines strategic thinking with hands-on execution and thrives in a collaborative, fast-paced environment.

Key Responsibilities

• Develop and execute digital marketing campaigns focused on customer acquisition, engagement, and retention.
• Manage campaigns across paid, owned, and earned channels from planning through performance analysis.
• Coordinate campaign requirements, targeting, creative assets, tracking, approvals, and launch timelines.
• Analyze campaign performance and customer data to identify optimization opportunities and improve results.
• Monitor, measure, and report on campaign effectiveness, providing actionable recommendations.
• Collaborate with Creative, Compliance, and cross-functional teams to ensure accurate and timely campaign execution.
• Proactively identify new marketing opportunities, test innovative ideas, and scale successful initiatives.
• Communicate campaign updates, results, risks, and key insights to stakeholders.

Qualifications

• 5+ years of digital marketing experience.
• Experience managing paid, owned, and earned marketing channels.
• Strong analytical skills with experience using Google Analytics, tag management platforms, Excel, and business intelligence tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities in a deadline-driven environment.

Preferred Qualifications

• Experience using AI-powered marketing tools and technologies.
• Experience working in regulated industries such as financial services, insurance, or healthcare.
• Bilingual in English and Spanish.

Success Measures

• Growth in customer acquisition and retention.
• Successful execution of campaigns delivered on time and within requirements.
• Demonstrated performance improvements through testing and optimization.
• Effective communication of campaign results, risks, and opportunities.

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is a leading provider of pawn and retail finance solutions, serving customers across the U.S. and Latin America through over 3,000 locations and 13,000+ merchant partners. Join a company committed to integrity, customer service, innovation, and growth.

FirstCash Holdings, Inc. is an Equal Opportunity Employer. Accommodations are available for qualified individuals with disabilities. By applying, you consent to receive job-related communications from our Talent Acquisition team.