Executive Director, Health Plan Marketing - Marketing Operations

Lead marketing and communications strategy for Banner Health’s government-sponsored health plan products, including Medicare Advantage, Medicaid, and ACO-aligned offerings Develop and execute compliant marketing strategies supporting acquisition, retention, enrollment, and member engagement Develop annual and campaign-level plans aligned to AEP, OEP, SEP, and state timelines Oversee required and optional member communications and communications to employed and affiliated providers Ensure communications are clear, accurate, accessible, consistent, and compliant Serve as marketing lead for CMS, state, and audit requirements, coordinating reviews and filings with Legal, Compliance, and Operations Partner with Health Plan executives, product and operations teams, Corporate Communications, and other cross-functional stakeholders Establish KPIs tied to enrollment, retention, and engagement; monitor performance and share insights Manage budgets supporting growth and communications Oversee marketing strategic planning, processes, workflows, policies, leadership reporting, updates, and presentations Optimize marketing tools and technology, including Workfront and AI, to streamline workflows and improve collaboration Explore recommendations for Bannerwise and AI use across the Marketing function Create standardized operating procedures for key marketing activities Requirements Bachelor’s degree in Marketing, Communications, or related field Minimum of 12 years of progressive experience in health plan marketing, healthcare marketing, or related field Demonstrated expertise in regulated environments Experience with strategic marketing planning, member communications, and CMS and state regulatory frameworks Proven ability to develop and execute compliant marketing campaigns Proven ability to manage cross-functional partnerships and drive performance through data-driven decision making Expertise in health plan marketing strategies, regulatory compliance, member and provider communications, budget management, performance analytics, KPI development, and cross-functional collaboration Ability to balance growth objectives with regulatory constraints Strong knowledge of AEP, OEP, and SEP timelines, value-based care initiatives, and ACO operations Preferred: master’s degree or MBA Preferred: Medicare Advantage and Medicaid experience Preferred: experience supporting ACO or value-based models in payer-provider or integrated delivery systems Preferred: familiarity with provider network communications Core Competencies Demonstrates expertise in developing and executing compliant marketing strategies for government-sponsored health plans, with a strong focus on regulatory compliance, performance analytics, and cross-functional collaboration. Proven ability to manage budgets, establish KPIs, and optimize marketing tools to enhance member engagement and retention. Highest-signal resume keywords Health Plan Marketing Strategies Regulatory Compliance Cross-Functional Collaboration Performance Analytics Budget Management ATS Optimization Keywords Hard Skills Strategic Marketing Planning Member Communications KPI Development Data-Driven Decision Making Campaign Execution Soft Skills Leadership Collaboration Communication Certifications & Qualifications Bachelor’s Degree in Marketing Master’s Degree or MBA (Preferred) Industry Keywords Medicare Advantage Medicaid ACO Operations AEP OEP SEP Value-Based Care Initiatives Regulated Environments Tools & Technologies Workfront AI #J-18808-Ljbffr Jobtailor