Product Marketing Manager

Overview At Workiva, we’re redefining how the world’s leading organizations manage carbon accounting, sustainability data and reporting in an AI-driven era. We’re looking for a Senior Product Marketing Manager to help shape and execute the go-to-market strategy for our Sustainability Management solutions—a strategic growth area for Workiva. What You’ll Do Shape and Execute the Market Narrative Develop differentiated positioning and messaging that clearly communicates the value of Workiva’s Sustainability Management solutions. Shape how we engage sustainability, finance, risk, legal, and compliance buyers, translating complex regulatory, data, and reporting challenges into clear business value. Translate platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations. Bring Workiva’s point of view on sustainability management, connected reporting, ESG data governance, and regulatory disclosure readiness to life across marketing channels. Drive Cross-Functional Alignment Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement. Lead cooperative efforts across Sales, Customer Success, Demand Generation, Content, and Field Marketing to deliver cohesive, high-impact campaigns and integrated GTM execution. Foster alignment among internal stakeholders around launch priorities, buyer needs, competitive insights, and field feedback. Drive Go-to-Market Excellence by leading strategy and execution for assigned Sustainability Management capabilities, from market insight to launch planning to field enablement. Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging. Enable Sales with tools, narratives, and insights that help accelerate pipeline, improve buyer engagement, and increase win rate. Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement. Embed AI into the core of PMM to power our go-to-market engine: automating competitive research to identify market gaps, using generative models to pressure-test messaging against specific personas, and leveraging AI-driven insights to accelerate product discovery. Be the Voice of the Market Bring customer, buyer, competitive, and regulatory insights into the business to inform messaging, product direction, and go-to-market strategy. Navigate ambiguous market shifts, including evolving sustainability regulations, reporting frameworks, buyer expectations, AI, and competitive offerings to deliver clear business context to internal teams. Partner with customer-facing teams to understand field feedback, evaluate buyer objections to identify customer needs and emerging market opportunities. Translate market insight into actionable recommendations that strengthen Workiva’s sustainability positioning and commercial execution. What You’ll Need Minimum Qualifications 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles. Bachelor’s Degree in marketing, business, communications, sustainability, or a related field. Preferred Qualifications Strategic Depth: Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions. Sustainability Fluency: Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting. Storytelling: Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value. Revenue Mindset: Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement. Cross-Functional Leadership: Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams. Customer Obsession: Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage. AI Fluency: Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows. Travel Requirements & Working Conditions 25% travel for customer and internal meetings. Reliable internet access for any period of time working remotely and not in a Workiva office. How You’ll Be Rewarded Salary range in the US: $106,000.00 - $172,000.00 A discretionary bonus typically paid annually. Restricted Stock Units granted at time of hire. 401(k) match and comprehensive employee benefits package. Why Join Workiva Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI‑powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. Equal Opportunity Employer Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. #J-18808-Ljbffr