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Director, Social Strategy

$100k - $230k

The Ogilvy Group

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.Ogilvy is a WPP company (NYSE: WPP). For more information, visitOgilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company -powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.

About the Role

We are looking for a Senior Social Lead (Director level) to lead the development and execution of social-first strategies that drive engagement and build brands across the digital ecosystem. They will own full-year social and content roadmaps, shaping how brands show up across platforms and key cultural moments. They will build and evolve strategic frameworks that connect cultural calendars, campaign tentpoles, and always-on content-balancing proactive planning with real-time, reactive opportunities. They will also translate data, performance insights, and audience behavior into clear strategic direction, informing content systems and creative territories. This person will partner closely with creative, media, and analytics teams to develop insight-led briefs and guide execution, ensuring work is both culturally relevant and performance-driven. Additionally, they will mentor and develop junior team members, fostering a strong, collaborative team environment. They will stay ahead of trends, identifying new opportunities for brands to show up in meaningful and differentiated ways.

What You'll Do

  • Be the go-to social thought leader in a networked brand organization, representing a future-focused social team with strong momentum across multidisciplinary teams
  • Strategically guide U.S. clients and global counterparts
  • Oversee social and digital briefs to increase brand relevance, ensuring continuity from concept to content
  • Partner with client leadership to integrate social strategies into broader marketing initiatives
  • Oversee the development, integration, and deployment of social content aligned with the strategic vision
  • Collaborate closely with creative leads to ensure high-quality, integrated creative work
  • Integrate social with other disciplines: PR, Brand Strategy, Customer Engagement, Data & Analytics, and Media
  • Innovate and implement key strategic social frameworks
  • Manage and develop senior social strategy team members
  • Act as a trusted strategic partner for major accounts
  • Partner with Account leads to strategically guide the business
  • Contribute to a global thought leadership network
  • Maintain and build trusted relationships with key clients


What You'll Need

  • 8-12 years of social-first experience across content, creator, and community
  • Experience managing teams of strategists and cross-disciplinary teams, leading with empathy and a focus on team success
  • B2B and CPG experience (preferred)
  • Expertise in brand and communications planning
  • Proven success collaborating with creative leaders
  • Demonstrated thought leadership
  • Strong digital acumen, with the ability to collaborate with experts across programmatic, social, CRM, production, and content strategy
  • Eagerness to learn, explore, and reinvent
  • Excellent written and verbal communication skills, with a talent for persuasive presentations
  • Strong analytical skills, with the ability to interpret research and media reports to inform social strategies
  • An eye for award-winning opportunities that deliver on client business objectives


Nice-to-Have

  • Experience in innovation and future-focused technology
  • Small business experience
  • Understanding of the cybersecurity space
  • Understanding of the U.S. public safety space
  • Experience working on global business


How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

Pay Range $100,000—$230,000 USD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at View email address on click.appcast.io. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

Vacancy posted 2 days ago
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