Bilingual Content Strategist

Job Description

Job Description

We are looking for a Bilingual Content Strategist to shape and refine compelling English and Spanish messaging for audiences in Texas. This long-term contract opportunity is ideal for a creative and strategic candidate who can balance brand voice, audience engagement, and content performance across multiple channels. The role will focus on planning, writing, editing, and adapting content that supports marketing goals while ensuring clarity, cultural relevance, and consistency.

Responsibilities:
• Develop and guide bilingual content plans that align with campaign goals, audience needs, and brand standards.
• Create original marketing copy in English and Spanish for digital, email, and promotional materials.
• Edit and improve written content to strengthen tone, accuracy, readability, and overall effectiveness.
• Partner with internal stakeholders to turn business objectives into clear messaging strategies and content deliverables.
• Translate and localize materials for Spanish-speaking audiences while preserving intent, style, and brand consistency.
• Manage email content initiatives in Mailchimp, including drafting, reviewing, and optimizing messaging for engagement.
• Review existing content performance and recommend adjustments that improve reach, relevance, and user response.
• Maintain organized content workflows and support updates to materials as priorities, campaigns, or platforms evolve.• Proven experience in content strategy, editorial planning, and content development for marketing or communications teams.
• Strong copywriting and content editing skills with the ability to adapt tone for different audiences and channels.
• Fluency in both English and Spanish, including translation and localization expertise.
• Background in bilingual marketing with a clear understanding of culturally relevant messaging.
• Hands-on experience using Mailchimp or a similar email marketing platform.
• Ability to manage multiple content projects, meet deadlines, and maintain quality in a fast-paced environment.
• Strong attention to detail and sound judgment in reviewing grammar, brand voice, and message consistency.