Public Relations Specialist

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Supervision Reports to: Director of Marketing Communications

Come grow with us!

Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating over 3 decades of excellence, carrying on the same entrepreneurial spirit and innovation we've had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.

Your Role and Impact

The Public Relations Specialist supports the execution of public relations strategies to promote the company's products, brand, and corporate initiatives. This role works closely with the PR Manager and cross-functional teams to coordinate media outreach, develop press materials, and support product launches and events. The ideal candidate is a strong communicator with a passion for storytelling and experience in media relations and content creation

Day to Day Responsibilities

Media Relations & Communications:

• Support day-to-day media relations efforts, including responding to media inquiries and coordinating interviews.
• Draft and edit press releases, media alerts, fact sheets, executive bios, and other press materials.
• Assist in pitching product news and company updates to media outlets and influencers.
• Build and maintain relationships with media outlets, journalists, and influencers.Maintain and update media lists and editorial calendars.

Product PR Support:

• Collaborate with product marketing teams to develop messaging for product launches and announcements.
• Coordinate product review programs, including managing sample requests and tracking coverage.
• Assist in preparing award submissions and customer case studies.
• Be the liaison between VSA PR and Global PR team in Taiwan and help to coordinate collaboration between regions.

Event & Campaign Support:

• Support PR activities at trade shows, product tours, and industry events.
• Work with external PR agencies to ensure alignment and execution of PR plans.
• Help organize press briefings and media engagements at events.

Content & Social Media:

• Contribute to the development of blog posts, articles, and social media content that supports PR campaigns.
• Ensure consistency in messaging across all communication channels.

Monitoring & Reporting:

• Track media coverage and compile regular reports on PR performance and campaign results.Monitor industry trends and competitor activity to inform PR strategies.

Your Profile

• Bachelor's degree in Public Relations, Communications, marketing, Journalism, or a related field.
• 1-4 years of experience in public relations, preferably in a technology or consumer electronics environment.
• Strong writing, editing, and verbal communication skills.
• A proactive and collaborative team player with strong interpersonal skills.
• Eagerness to learn and grow within the public relations field.
• Familiar with media databases, press release distribution tools, and social media platforms.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience working with PR agencies is a plus.

What's in it for you:

• Medical, Dental and Vision insurance options
• 401k with company match
• Paid Time Off
• Company provided equipment

Work Environment & Requirements

• Travel : 20% travel: on the road attending events, tradeshows, customer meetings, speaking engagements.
• Office Presence : Hybrid: 3 days in office, 2 days local offsite
• Environment : Normal office conditions.
• Physical Effort : Work requires infrequent physical demands
• Hazards : Negligible, little or no exposure to hazards

At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.

Behaviors

• Thought Provoking: Capable of making others think deeply on a subject
• Team Player: Works well as a member of a group
• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Functional Expert: Considered a thought leader on a subject
• Enthusiastic: Shows intense and eager enjoyment and interest
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
• Dedicated: Devoted to a task or purpose with loyalty or integrity

Motivations

• Work-Life Balance: Inspired to perform well by having ample time to pursue work and interests outside of work
• Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.