Senior Media Buyer

Faber Cre8tive Inc. is seeking an experienced and results-driven Senior Media Buyer to plan, execute, manage, and optimize paid advertising campaigns across digital platforms. The ideal candidate will have a strong understanding of paid media strategy, audience targeting, campaign budgeting, performance analysis, and conversion optimization. This role requires someone who can turn business objectives into effective advertising strategies, manage advertising budgets responsibly, and improve campaign performance through data-driven decisions. The Senior Media Buyer will oversee campaign planning and execution across platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and other relevant advertising channels. The successful candidate will collaborate with creative, content, analytics, and account management teams to develop campaigns that reach the right audiences, generate qualified leads, increase conversions, and support client growth. Key Responsibilities Develop and implement paid media strategies aligned with client goals, target audiences, and marketing budgets. Plan, launch, manage, and optimize advertising campaigns across multiple digital platforms. Manage campaign budgets, bidding strategies, ad placements, and spending allocations to maximize return on ad spend. Monitor key performance indicators, including cost per click (CPC), cost per acquisition (CPA), click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Conduct A/B testing on ad creatives, headlines, copy, landing pages, audience segments, and campaign formats. Collaborate with creative teams to develop compelling advertising concepts, briefs, and campaign assets. Analyze campaign data and provide actionable recommendations to improve performance and reduce wasted advertising spend. Implement retargeting, remarketing, and audience segmentation strategies to improve conversion opportunities. Work with analytics and development teams to support accurate conversion tracking, tracking pixels, and campaign attribution. Prepare regular campaign performance reports and present insights, results, and recommendations to clients and internal stakeholders. Stay informed about advertising platform updates, industry trends, privacy requirements, and emerging paid media opportunities. Manage multiple client accounts and ensure campaigns meet agreed timelines, performance objectives, and quality standards. Mentor junior media buyers and contribute to the development of internal advertising processes and best practices. Required Qualifications Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field is preferred. Proven experience in media buying, paid advertising, or performance marketing. Demonstrated experience managing advertising budgets and optimizing campaigns for measurable business outcomes. Strong working knowledge of Meta Ads Manager, Google Ads, and relevant paid media platforms. Experience with audience targeting, campaign segmentation, bidding strategies, retargeting, and conversion optimization. Proficiency in interpreting campaign analytics and using performance data to guide decisions. Familiarity with Google Analytics 4, Google Tag Manager, conversion tracking, and attribution methods. Strong analytical, organizational, communication, and problem-solving skills. Ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a client-focused environment. Preferred Skills Experience managing medium-to-large advertising budgets across multiple platforms. Google Ads certifications or Meta Blueprint credentials. Familiarity with customer relationship management (CRM) platforms and lead tracking systems. Experience with landing-page optimization and conversion rate optimization. Knowledge of creative testing frameworks and performance-driven advertising strategies. Understanding of Canadian markets, consumer behaviour, and advertising compliance requirements. Experience training team members and presenting campaign insights to clients. Key Performance Indicators (KPIs) Performance will be evaluated against campaign objectives and agreed client targets, including: Return on ad spend (ROAS) and overall campaign profitability, where measurable. Conversion rates and quality of leads generated. Efficient use of advertising budgets and pacing accuracy. Improvements in click-through rates and other relevant engagement metrics. Accuracy of tracking, attribution, and campaign reporting. Timely campaign launches, testing cycles, and optimization activities. Client satisfaction and progress toward agreed marketing goals. What We Offer The opportunity to manage campaigns across diverse industries and advertising platforms. A collaborative environment involving digital marketing, creative, and content professionals. Opportunities to contribute to campaign strategy and performance improvement. Professional development in paid media, analytics, and digital advertising. A results-oriented culture that values creative thinking, accountability, and continuous learning. #J-18808-Ljbffr The Publish Press