Senior Product Manager (Hardware)

Senior Product Manager

Sunco is one of the largest and fastest-growing online lighting retailers in the U.S.—and we're just getting started. Headquartered in sunny Valencia, CA, we're powered by an amazing team of people who bring passion, purpose, and innovation to everything they do.

We light up the world—literally

Millions of customers have trusted Sunco for our energy-efficient LED lighting and our commitment to quality, value, and customer care. Whether it's a home renovation or a large-scale commercial project, our mission is to deliver top-tier lighting solutions with unbeatable service and eco-conscious impact.

At Sunco, we don't just sell lights—we help our customers see things in a whole new light.

Position Overview: The Senior Product Manager will play a pivotal role in defining and driving the strategic direction of our product portfolio. This individual will collaborate closely with cross-functional teams, including design, engineering, sales, and marketing, to ensure that our lighting products align with market trends, customer needs, and company objectives. This role requires a strategic and innovative thinker with a hands-on approach, strong leadership skills, and a passion for creating exceptional products.

Key Responsibilities:

• Define product vision & positioning: Shape a multi-year product vision that aligns with market trends (e.g. human-centric lighting, IoT smart controls, energy efficiency) and company goals.
• Roadmap planning: Prioritize product features, enhancements, and new releases based on ROI, technical feasibility, and competitive landscape.
• Business case development: Build financial models (TCO, NPV, margin analysis) and secure executive approval for new product lines or major upgrades.
• Market research: Track regulations (e.g. Title 24, DLC listings), standards (e.g. ANSI, UL), and emerging technologies (solid-state lighting, Li-Fi).
• Voice of customer: Conduct interviews, surveys, and field visits with architects, electrical contractors, distributors, and end users to uncover pain points and needs.
• Competitive analysis: Monitor competitor portfolios on specs, pricing, channel strategies and use findings to inform product differentiation.
• Requirements & specs: Translate customer needs into detailed product requirements (optical performance, color rendering index, lumen output, IP rating, dimming protocols).
• Agile execution: Lead sprint planning, backlog grooming, acceptance criteria and user story refinement with R&D, mechanical and firmware engineering teams.
• Design collaboration: Partner with industrial designers to balance form-factor, thermal management, manufacturability, and cost targets.
• Pricing & packaging: Develop cost-plus and value-based pricing models; define SKU configurations and accessory bundles.
• Sales & adoption tracking: Monitor revenues, backlog levels, and market share by region/segment; adjust plans accordingly.
• Post-launch support: Own warranty analysis, failure mode trends, and voice-of-field feedback; work with quality and service teams to resolve issues.
• End-of-life planning: Manage obsolescence, inventory burn-down, and migration path communications for customers.
• Standards adherence: Ensure products meet all required safety and performance certifications (e.g. UL 1598, CE, RoHS, DLC).
• Executive reporting: Communicate roadmap progress, P&L impact and go-to-market results to senior leadership.
• Partner relations: Engage with key suppliers (LED chip manufacturers, drivers, optics partners) to secure roadmaps and cost advantages.
• Team development: Coach and mentor associate product managers, product managers; foster best practices in user-centered design and market analysis.
• Technology adoption: Leverage AI technologies to accelerate product development and overall product category growth.

Qualifications:

• Industry Experience: Prior experience in the lighting industry and/or building and construction sectors is strongly preferred.
• Education: Bachelor's degree in Business, Marketing, or a related field required; MBA is a plus.
• Project Management: Proven track record of managing multiple high-impact projects and shifting priorities while meeting critical deadlines.
• Communication Skills: Exceptional written and verbal communication abilities, with strong interpersonal skills to influence and collaborate across all levels of the organization.
• Analytical Mindset: Advanced analytical and problem-solving skills with the ability to interpret complex data and drive strategic decision-making.
• Collaboration: Strong cross-functional leadership skills with the ability to navigate fast-paced environments and align diverse teams toward shared goals.
• Customer Focus: Deep understanding of customer needs and market dynamics, with a demonstrated ability to translate insights into actionable product strategies that drive growth and engagement.

Job Type: Full-Time, Exempt

Salary: $120,000 annually, plus a 20% annual bonus tied to product category performance

Sunco Lighting Inc. provides equal employment opportunities to all employees and applicants for employment and complies with Ban the Box laws, which prohibit us from inquiring about an applicant's criminal history until after a conditional job offer has been made. We also prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.