Social Media & Sponsorships Lead

Social Media & Sponsorships Lead – Alabama Power Company – Advertising & Engagement Location: APC Corporate Headquarters, Birmingham, AL. Job Summary The Corporate Sponsorships and Social Media Supervisor is responsible for strategically leading social media and corporate sponsorship efforts to support business priorities, strengthen the brand, and engage customers during high‑impact moments. This role serves as a connector across the organization—translating enterprise priorities into integrated social media content and sponsorship strategies, coordinating closely with Brand Strategy, Media, and internal stakeholders, and ensuring execution aligns with business goals, values, and governance requirements. Success in this role requires strong enterprise awareness, proactive planning, relationship building, and people leadership. The supervisor must lead with strategy—not operate in a silo—and ensure their team understands both what to execute and why it matters. What Success Looks Like in This Role Social media content is timely, engaging, and clearly aligned with business priorities. High‑impact moments are planned for, not reacted to. Sponsorship recommendations are strategic, complete, and trusted by leadership. Internal stakeholders feel informed, aligned, and engaged. Employees understand the strategy behind their work and perform confidently. Job Qualifications Education Bachelor’s degree in communications, marketing, public relations, or a related field preferred. Experience Experience developing social media content that aligns with business strategy is required. High level of proficiency managing social media platforms and content publishing tools is required. Strong understanding of how social media and sponsorships support business strategy is required. Ability to integrate brand, media, and business priorities into cohesive plans. Proactive leadership and planning, especially during high pressure situations. Strong relationship building and stakeholder management skills. Disciplined execution with attention to process, governance, and deadlines. Ability to use performance data and insights to inform decisions. Proven people leadership and employee development skills. Major Job Responsibilities Enterprise & Brand Alignment Maintain strong awareness of company initiatives, priorities, and issues to ensure alignment across all social media and sponsorship activity. Ensure content and sponsorships consistently reflect brand standards, values, and business needs. Translate business goals into clear strategic direction for the team. Social Media Strategy & Leadership Develop and execute strategic social media plans aligned with enterprise priorities. Lead proactive planning for high visibility moments (e.g., storms, major initiatives). Coordinate closely with Brand Strategy and Media to align earned and owned channels. Identify opportunities for content efficiency, sharing, and optimization. Monitor performance metrics and insights to improve engagement and effectiveness. Deliver post‑initiative analysis, insights, and best practices. Corporate Sponsorship Strategy & Execution Identify, evaluate, and recommend corporate sponsorship opportunities aligned with business objectives, brand needs, and budgets. Assess sponsorships holistically, including branding value, customer impact, internal relationships, and governance requirements. Engage internal stakeholders at appropriate stages to build alignment and buy‑in. Lead end‑to‑end sponsorship execution, ensuring all process steps and deadlines are met. Provide clear, strategic recommendations to leadership. Cross Functional Collaboration Build and maintain effective working relationships with internal stakeholders. Ensure work is coordinated across teams rather than executed in silos. Use high‑impact moments to strengthen trust, alignment, and credibility. People Leadership & Development Lead, develop, and coach employees to build judgment, capability, and confidence. Share strategic vision and context so the team understands priorities and purpose. Align team execution with broader enterprise and brand objectives. Benefits Competitive Pay Excellent benefits packages which include: Medical and dental coverage Defined Pension/Cash Balance Benefit Plan Performance Pay Program 401(k) plan with a generous company match Bonus opportunities Tuition Reimbursement Alabama Power provides safe, reliable, and affordable electricity to 1.5 million customers across the lower two‑thirds of Alabama. Southern Company (NYSE: SO) is a leading energy provider. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider, a fiber optics network and telecommunications services, and a commitment to innovation, resilience and sustainability. Southern Company invests in the well‑being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits. Southern Company is an equal opportunity employer. Applicant qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity, or expression, or any other basis prohibited by law. Job Identification 19295 Job Category Communications & External Affairs Job Schedule Full time Company Alabama Power #J-18808-Ljbffr