Senior Manager - Brand Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager - Brand Marketing based in the United States. The Senior Manager - Brand Marketing will shape how the market understands and engages with a growing AI consulting and engineering business. This strategic, hands-on role spans brand positioning, sector-specific content, public relations, analyst relations, events, and employer branding. You will translate complex technical capabilities into clear, evidence-backed messages that resonate with decision-makers in highly regulated and specialized industries. Working closely with executive leadership, technical experts, and external partners, you will build a measurable marketing engine that strengthens credibility and supports business growth. The role offers the opportunity to define a distinctive market position, elevate industry recognition, and connect brand investment to meaningful commercial outcomes. It is well suited to an entrepreneurial marketing leader who enjoys building systems, producing high-quality work, and turning deep expertise into compelling stories. Accountabilities - Build a sector-focused content strategy: Partner with marketing leadership and operations to develop a repeatable content engine for priority industries and sub-sectors, connecting each asset to a clearly identified buyer, business problem, evidence, and intended outcome. - Translate technical expertise into buyer value: Interview engineers, strategists, delivery leaders, and clients; research relevant regulations, accreditation requirements, procurement processes, and industry deadlines; and turn complex capabilities into concise, compelling messaging. - Strengthen brand consistency and differentiation: Develop specific, credible stories for individual sectors while maintaining a cohesive brand identity and a clear point of view across the business.

- Lead public relations initiatives: Coordinate agencies, contractors, and specialist communications partners; build relationships with national and industry-specific media; and secure earned coverage that showcases measurable client outcomes and organizational expertise. - Manage analyst relations: Coordinate briefings, inquiries, evaluations, market guide participation, and other engagement with industry analysts. Turn analyst recognition into practical proof points that support sales conversations and market credibility. - Oversee events and speaking opportunities: Manage the event portfolio, including industry conferences, executive roundtables, accreditation events, client advisory sessions, and targeted briefings. Evaluate each initiative against cost per qualified opportunity and reallocate investment toward the formats that deliver results. - Develop executive visibility and category positioning: Support thought leadership, category creation, and the launch of major intellectual property, including an upcoming book. Build a consistent presence across the channels that matter to target audiences. - Own internal events and employer branding: Lead initiatives such as company-wide meetings, offsites, internal learning days, and culture-focused activities that reinforce the employee experience and attract qualified candidates. - Establish measurable performance standards: Track sector-specific content, earned media placements, analyst engagement, event efficiency, visibility in AI-generated answers, offering-page clarity, and employer-brand outcomes. - Build and improve the marketing function: Operate effectively with a lean internal team, direct external partners, use AI tools responsibly for research and content production, and develop a four-quarter roadmap that prioritizes investments and identifies activities to discontinue.