Graphic Designer

Graphic DesignerReporting To: Brand Manager Location: Evansville, IN Status: ExemptJob Purpose: The Graphic Designer owns day-to-day creative for the Table Tennis and Outdoor Games division, translating brand strategy into digital-first assets that sell products across DTC, Amazon, and retail. This is a builder's role on a fast-paced, high-volume team: the designer will help grow established brands like STIGA while shaping newer, faster-moving businesses like AllCornhole and Victory Tailgate, where the pace of new product is limited mainly by how quickly great graphics can be designed. Digital is the primary need, but the role touches nearly every part of the business, from sell-in decks and packaging to in-store execution and new product concepts. The right candidate has a strong, current digital design aesthetic, is comfortable using AI tools to move faster and explore more and wants to see their work show up on shelves, sites, and social feeds.Essential Duties/ResponsibilitiesDesign product launch assets for paid digital campaigns including social media, display advertising, video stills, Amazon A+ content, and Brand Store contentCreate and maintain marketing assets for websites, landing pages, promotional modules, email campaigns, and organic social media channelsDevelop evergreen brand content and creative templates to support ongoing marketing initiativesDesign high-volume product graphics for AllCornhole and Victory Tailgate including licensed, collegiate, and print-on-demand artworkContribute visual concepts and creative direction for new product ideation, innovation projects, and product presentationsCreate packaging concepts, refresh existing packaging, and prepare production-ready files that meet retailer and vendor specificationsSupport retail initiatives by designing point-of-purchase displays, fixtures, planograms, signage, and other large-format materialsDevelop sales presentations, line review decks, and visual materials for retail account meetingsProvide creative direction for photography, videography, and 3D rendering projects and participate in photo shoots as neededMaintain and evolve brand standards, asset libraries, and creative resources across assigned brandsSupport events, trade shows, sponsorships, and activations through the design of signage, displays, and promotional collateralUtilize AI-powered design and productivity tools to improve efficiency, increase creative output, and accelerate concept developmentManage multiple projects simultaneously through Asana while communicating project timelines, priorities, and potential obstaclesCollaborate with brand managers, product managers, sales teams, eCommerce teams, and production partners to ensure successful project executionPresent creative concepts and final designs for approval and incorporate feedback efficientlyWrite headlines, calls-to-action, and short-form marketing copy when neededMonitor competitor activity, industry trends, and creative best practices to keep brands current and differentiatedQualifications & RequirementsBachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent professional experienceMinimum of 3 years of graphic design experience in an in-house marketing environment or agency setting, preferably within consumer products, sporting goods, or eCommerce industriesStrong portfolio demonstrating digital marketing, web, social media, packaging, and product design capabilitiesExpert proficiency with Adobe Creative Cloud including Illustrator, Photoshop, InDesign, and AcrobatWorking knowledge of Figma and Microsoft Office applications, particularly PowerPointExperience utilizing AI-enabled design and productivity tools such as Adobe Firefly, Midjourney, ChatGPT, Claude, or similar platformsStrong understanding of print production, packaging development, color management, dielines, and vendor specificationsExcellent organizational, project management, and time-management skillsAbility to manage multiple deadlines and projects in a fast-paced environment while maintaining design qualityStrong written and verbal communication skills with the ability to present and discuss creative conceptsAbility to work effectively in a cross-functional team environmentExperience with Amazon content creation including A+ pages, Brand Stores, and listing imagery preferredExperience with licensed consumer products, retail marketing materials, or sporting goods products preferredMotion graphics, video editing, photography, and/or 3D rendering experience preferredInterest in sports, games, outdoor recreation, and tailgating lifestyles preferredPhysical DemandsSitting, talking and listening at least 2/3 of the timeLifting up to 25 poundsStooping and kneelingFine motor coordinationWorking ConditionsOffice environment