Director, Public Relations

Why Morningstar At Morningstar, you’ll help shape how investors—and the people who inform them—understand markets, investments, and retirement. Our mission is clear: empower investor success. Morningstar is already a go-to source for the media, with an average of 600+ daily media mentions of our data, research, and analyst opinions. In a world where AI accelerates the flow of information, trust and a grounded source of truth are essential. This role helps protect and amplify that trust at scale. Role Purpose Reporting to the Head of Global Communications, the Director of Public Relations owns and protects Morningstar’s external narrative across an increasingly fractured media ecosystem. You’ll lead media, issues, and executive communications that reflect our research-driven culture, reinforce credibility, and support long-term trust with clients, regulators, and the public—while evolving our approach across traditional outlets and new and digital channels. A core part of this strategy is an “employees out in front” model: elevating Morningstar’s impressive bench of analysts and experts as the most credible, human expression of our insights. You will sustain a system that enables our experts show up consistently where audiences are—through journalist relationships and interviews, but also through newsletters, podcasts, and video-forward social content that travels across platforms. Key Responsibilities External Narrative and Communications Define Morningstar’s enterprise external positioning across business, financial, and industry media. Lead proactive and reactive media engagement and maintain direct relationships with priority journalists. Serve as a spokesperson and senior media advisor to executives. Support Investor Relations with CEO-driven financial communications. Modern Media Ecosystem and Analyst-Led Visibility Design and lead an external communications strategy built for a fractured media landscape—balancing priority outlets with the long tail of digital publishers, creators, newsletters, and audio/video platforms. Sustain an “employees out in front” approach in partnership with Research Marketing that spotlights Morningstar’s analysts and subject‑matter experts through consistent media readiness, smart packaging of insights, and high-quality storytelling. Develop repeatable formats that translate research into platform-native outputs (e.g., short video explainers, chart-driven narratives, rapid-response takes, Q&A) without oversimplifying the underlying analysis. Define success metrics across earned and owned channels (share of voice, message pull-through, expert visibility, engagement, and trust signals) and use performance insights to adapt strategy quarter to quarter. Crisis and Issues Management Own crisis and issues preparedness and live response. Advise senior leadership and internal partners on positioning, escalation, and timing. Make and recommend clear decisions under pressure to protect Morningstar’s reputation. Executive Visibility and Thought Leadership Shape the CEO and senior leaders’ external voice through traditional and new media interviews, bylines, social media, and speaking engagements. Ensure all thought leadership is grounded in Morningstar research and evidence. Corporate Social and Advocacy Own corporate LinkedIn strategy as an earned-credibility, employee-advocacy, and insights-amplification channel—with an increasing emphasis on video-forward, platform-native storytelling. Create scalable advocacy enablement for analysts and leaders (editorial calendars, posting guidance, pre-approved language, rapid-response workflows, and media/social training) to help experts participate confidently and compliantly. Build and manage key third-party relationships—including select creators, newsletter writers, podcast hosts, and industry influencers—that reinforce Morningstar’s authority and extend reach to new audiences. Global Center of Excellence Set enterprise narrative, standards, and playbooks for external communications. Partner closely with regional communications teams to ensure consistency without line management. Team and Partner Leadership Lead three direct reports covering media relations, executive communications, social media, and issues preparedness. Manage agencies as strategic partners and support for scale with clear briefs, strong point-of-view ownership, and high standards for quality and judgment. Core Capabilities Required Deep media relations and crisis communications experience in regulated, complex, or data-driven environments. Ability to translate research, financial, and analytical complexity into clear, defensible narratives. Executive presence and comfort advising the CEO and senior leaders directly. Fluency in modern communications channels and formats (newsletters, podcasts/audio, short-form video, and platform-native social content) and the ability to build systems that help experts show up consistently in them. Strong editorial judgment and content development skills: shaping research into clear storylines, coaching spokespeople, and maintaining rigor, accuracy, and appropriate risk controls. Data-driven approach to communications: defining KPIs, interpreting performance across earned/owned channels, and iterating strategy based on insights—without optimizing for volume at the expense of trust. Strong writing, editing, and message discipline under tight timelines. Compensation and Benefits Total Cash Compensation Range: $161,050.00 - $289,875.00 USD Annual (inclusive of annual base salary and target incentive). #J-18808-Ljbffr Dormont Manufacturing Co