Associate Brand Manager

Relocation Assistance Offered Within Country Job Number #174064 - Overland Park, Kansas, United States The Associate Brand Manager (ABM) is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand. Responsibilities Develop, align and implement omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives Product portfolio management for key therapeutic nutrition categories Lead new product launches, re-launches, and updates Support P&L and A&P budget management Participate in strategic brand planning and overall brand communications plans Gain management alignment to brand strategies and go-to-market plans Manage large cross-functional teams to lead commercialization efforts Go-to-Market & IMC Communications Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives Lead the creative development of brand marketing IMCs Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms Develop & align strategic 6P marketing plans and important metrics Work closely with the Retail Marketing, Shopper Marketing and Business Development Managers to facilitate successful implementation of initiatives Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution Identify & lead key “test and learn” opportunities Drive the implementation of margin improvement and revenue growth management initiatives Insights & Analytics Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans Develop strong business and functional understanding of the therapeutic condition segments, our products and the competitive set, and develop plans to address issues/opportunities Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus. Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing program. Required Qualifications Bachelor's degree in Marketing, Business Administration or a Related Subject 4+ years of experience in brand marketing, retail marketing, trade marketing or management consulting Experience with Digital/eComm marketing (paid search, digital display, social, etc) Proven track record of building brands, bringing new products to market successfully and ability to achieve operational results Preferred Qualifications Master's Degree in Business Administration 4+ years of marketing experience in CPG or Animal Healthcare Critical thinking & problem solving Strong analytical skills and capability to uncover measurable insights in large datasets Excellent project management skills, with the ability to lead multiple projects simultaneously Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment Knowledge of Retail Environment strategy Compensation & Benefits Salary Range $96,800.00 - $137,000.00 USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies. Our Commitment to Inclusion Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #J-18808-Ljbffr