Marketing Lead, Self-Care, PCH
Catalent
Catalent seeks a Marketing Lead for its Self-Care portfolio to develop and execute integrated marketing strategies across vitamins, supplements, wellness, beauty, and OTC categories. The role partners with business stakeholders to translate commercial priorities into marketing programs that drive awareness, engagement, and pipeline generation.
Responsibilities
- Lead development and execution of integrated marketing plans aligned to Self-Care business objectives
- Develop multi-channel campaigns across digital, content, events, webinars, and thought leadership
- Create customer-facing materials, value proposition messaging, and sales enablement tools
- Partner with commercial, portfolio, innovation, and operations stakeholders on strategic initiatives
- Monitor campaign performance using established KPIs and optimize marketing effectiveness
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field
- 7+ years marketing, product marketing, or commercial marketing experience
- Experience in consumer health, nutraceuticals, OTC, or CDMO industries
- Ability to translate business strategy into actionable marketing programs
- Demonstrated success leading cross-functional initiatives without direct authority
- Strong project management and execution capabilities
Vacancy posted a month ago
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