Sales Director
Cedar Lake Assisted Living & Memory Care
Sales Director
We're looking for a results-driven Sales Director to own occupancy growth at one of our Spectrum retirement communities. You'll develop and execute the community's sales strategy end-to-end — building referral relationships, guiding prospective residents and families through the decision process, and ensuring a steady pipeline that supports long-term occupancy stability.
Drive sustainable occupancy growth by developing and executing a comprehensive sales strategy with effective lead management and conversion.
Build and maintain relationships with referral partners, healthcare professionals, placement agencies, and community organizations.
Lead the sales process from inquiry through move-in, delivering an exceptional experience and partnering with Operations for seamless resident transitions.
Analyze sales performance, occupancy trends, and market data to refine strategies and improve conversion outcomes.
Maintain accurate CRM data, forecasting, and sales reporting.
Proven sales experience required; senior living, healthcare, hospitality, or consultative sales backgrounds preferred.
Genuine passion for serving older adults and enhancing quality of life for residents and their families.
Strong relationship-builder who can guide families through complex, often emotional decisions with empathy and professionalism.
Self-motivated and highly organized, with the ability to work independently and consistently hit occupancy goals.
Data-savvy — comfortable analyzing conversion metrics, referral source effectiveness, and market trends to drive results.
Proficient in Microsoft Office Suite and CRM platforms.
High School diploma required; Bachelor's degree preferred.
Valid driver's license and reliable transportation required.
If you join Spectrum as a full-time team member, your story will include eligibility for medical insurance, dental insurance, vision insurance, life insurance, and other voluntary insurance options. All part-time and full-time team members are eligible to participate in our 401(k), for paid time off, holiday pay, and discounts through Perk Spot.
Spectrum Retirement Communities strongly encourage all team members to be fully vaccinated against COVID-19, however, the vaccine is not a requirement to work with us.
Spectrum Retirement, LLC and all affiliates are Equal Opportunity Employers. We do not discriminate against employees or applicants on the basis of race, color, national origin, gender, sex, sexual orientation, pregnancy, gender identity or expression, disability, religion, age, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Spectrum Retirement, LLC also participates in the E-verify program through the Department of Homeland Security and the Social Security Administration.
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