Head of eCommerce

Role Overview

The Head of Ecommerce is a strategic build role responsible for owning the marketplace growth plan for Idea Nuova's licensed home goods portfolio across Amazon, Walmart.com, Target Plus, and new marketplaces. You'll inherit a lean team (an Amazon account lead and a data analyst), an active multi-category catalog, and full license to build the strategy, the org, the playbook, and the P&L — pulling two clear levers: a disciplined, high-ROI advertising engine and aggressive product and assortment expansion across our licensed portfolio. This is a pure marketplace role — no DTC.

Key Responsibilities

• Own the strategic growth plan — a clear, written roadmap for how we grow marketplace sales: which accounts, which categories, which licenses, funded by which ad investment, on what timeline
• Own the full ecommerce P&L across Amazon (1P and 3P), Walmart.com (owned, DSV, and Marketplace), Target Plus, and new marketplace expansion (TikTok Shop, Wayfair, Macy's/Kohl's marketplaces, international Amazon)
• Own retail media and advertising strategy — the full ad budget, restructuring campaigns around profitability, setting ROAS/ACOS and TACoS targets by category, and running weekly performance reviews
• Improve advertising ROI — shift spend from underperforming campaigns to proven winners, build incrementality discipline, and connect ad spend to contribution margin (not just top-line)
• Drive product and assortment expansion — identify white space across licenses and categories, bring more of the portfolio online, push into higher-ticket items (kids furniture, top-tier programs), and expand winning items across every marketplace they belong on
• Build a repeatable new-item launch playbook — how we invest ad dollars behind licensed launches, how fast we expect payback, and when we cut
• Own the annual budget and weekly scorecard — targets by account, honest variance reporting, and clear action plans for ownership
• Own catalog strategy — rationalize the unproductive tail and concentrate ad and content investment on winners
• Own content and listing quality at scale — A+ content, brand stores, imagery, and SEO across every marketplace
• Partner with production and planning on demand planning and inventory health — no stockouts on top sellers going into Q4, and no ad spend pointed at items we can’t ship
• Execute licensed launches — coordinating hot properties across marketplaces at speed
• Build the team — hire and develop marketplace managers, content/creative, advertising, and operations talent as the business scales

Qualifications

• A strategic operator — you’ve built marketplace growth plans and then executed them, not just run day-to-day operations
• 10+ years in ecommerce, with 5+ leading marketplace businesses at meaningful scale — marketplace is your core expertise, not a side channel
• Deep Amazon expertise on both sides: Vendor Central and Seller Central, AMS / retail media, catalog operations, chargebacks, and forecasting
• Proven retail media operator — you’ve owned seven-figure ad budgets, improved efficiency while growing sales, and can explain exactly how you did it
• Assortment growth experience — you’ve expanded catalogs into new categories and marketplaces and know how to pick winners
• Walmart ecosystem fluency — owned/DSV economics and Walmart Marketplace — is a strong plus
• Home goods, consumer products, or licensed goods experience strongly preferred
• Analytical and hands‑on — you live in the data, but you’ll also fix the broken listing yourself when needed
• Direct communicator, low ego, comfortable in a fast‑moving, founder‑led environment

What Success Looks Like

• First 90 days: a clear strategic plan on the table — account targets, ad investment strategy, and a product expansion roadmap that principals and the leadership team can get behind
• Year 1: Amazon and Walmart.com back on a clear growth trajectory, measurably improved advertising ROI, new assortment live across marketplaces, and a budget‑and‑scorecard cadence installed
• Year 2–3: a genuine multi‑marketplace business at multiples of today's size — expanded categories, new marketplaces live and material, and the org built to support it
• Retail media efficiency improves quarter over quarter, with clear linkage from ad spend to contribution margin
• New licensed launches follow a repeatable playbook with predictable payback windows
• Inventory health is strong — no stockouts on top sellers, and no ad spend pointed at items we can’t ship

Additional Requirements

Travel as needed for marketplace/retailer partner meetings (Amazon, Walmart, Target Plus), industry events (Prosper Show, Amazon Accelerate, and similar), and periodic visits to Idea Nuova's domestic manufacturing facilities (PA, GA, LA) for planning and inventory coordination

Benefits

• Competitive salary and benefits package
• Opportunities for career growth and advancement
• Dynamic, collaborative, and entrepreneurial work environment
• Exposure to major retailers, nationally recognized brands, and trend‑driven home categories
• Fast‑paced culture where your ideas, creativity, and contributions make an impact

Why This Role

This is a highly visible executive leadership opportunity to build a genuine multi‑marketplace business at multiples of today's size. Our licensed portfolio (Disney, Marvel, Bluey, Minecraft, Hello Kitty, Sonic, Thomasville, Reebok, and more), our domestic and global manufacturing base, and our retail relationships give us an ecommerce opportunity far larger than our current footprint — and you’ll own the strategy, the team build, and the P&L to unlock it. Direct line to company principals, a seat on the leadership team alongside sales, production, and planning, and real influence over the future of the business.