Digital Product Specialist, University Communications

Posting Details

Position Information


Fiscal Year
2025-2026


Position Title
Digital Product Specialist, University Communications


Classification Title
Instructional Support Technician


Department
Office of University Communications


Posting Number
P260113


Posting Link




Employer
State


Bargaining Unit
08


Position Type
UUP Professional


Professional Appointment Term
Term


Salary Grade
SL3

Posting Detail Information


Position Summary


Behind every effective digital experience is a set of tools, systems, and processes that make it all work. University Communications at the University at Buffalo (UB) has an exciting opportunity for a Digital Product Specialist who takes pride in making digital platforms work better for the people who rely on them every day. In this role, you'll help keep UB's enterprise web and digital communication tools running smoothly, support users across campus, and improve how the university documents, measures, and optimizes digital experiences. If you are detail-oriented, service-minded, and energized by the intersection of content, technology, and continuous improvement, this is a great opportunity to contribute to the systems that power UB's digital presence.

This is an on-campus position with the option for a hybrid work modality, subject to university policy .

Position Overview

University Communications (UC) provides strategic leadership for UB's communications and marketing, including news media relations, brand management, creative design, and digital strategy. Within this framework, the Digital Product Specialist supports enterprise platforms and services that help UC and campus users publish, maintain, measure, and improve UB's digital experiences.

Reporting to the Digital Products and User Experience Manager, the Digital Product Specialist contributes to scalable support models by providing platform operations support, help ticket triage, training and documentation services, analytics enablement, and continuous quality monitoring. The role collaborates closely with colleagues within UC and partners across campus to help ensure digital communication tools are usable, reliable, and well supported.

Key responsibilities include:

• Providing platform operations support and help request triage for UB's content management system (UBCMS) and other UC-supported enterprise digital tools.
• Developing and maintaining training materials, documentation, and user communications that support scalable adoption and effective use of institutional enterprise platforms.
• Providing support for designated crisis communication tools, processes, and readiness activities.
• Supporting accessibility, search, and quality monitoring through recurring checks, reporting, and coordination with stakeholders.
• Producing and maintaining analytics reports and dashboards, and supporting consistent measurement practices for the university's digital platforms.

About University Communications

Under the Vice President for Communications, the Division of University Communications (UC) is responsible for providing strategic leadership for institutional communications initiatives and practices, including internal communications, issues management, marketing and branding, trademarks and licensing, visual and editorial storytelling, crisis communications, and media relations for the University at Buffalo. UC is highly visible, and its communications products are the public face of the university for many audiences. University Communications' activities are closely aligned with the strategic priorities and mission of the university and are focused on five primary objectives:

1. Strengthen and amplify UB's global reputation as one of the nation's leading public research universities, increasing awareness and understanding of that distinction among key audiences.
2. Build pride, affinity, and engagement within the university community in support of UB's leadership priorities.
3. Protect and safeguard UB's reputation and operational continuity through proactive issues management and effective crisis communications.
4. Increase awareness and consideration among prospective students and families by positioning UB as an exceptional choice for talented students seeking opportunity at a leading public research university.
5. Promote a welcoming, inclusive, and supportive university culture and environment.

UC strives to integrate and align communications vehicles and associated disciplines, and provide strategic direction and best-practice counsel for communicators across the university, calling for a continual need to improve efficiency and effectiveness within the organization and across institutional channels.

Learn more:

• Our benefits , where we prioritize your well-being and success to enhance every aspect of your life.
• Being a part of the University at Buffalo community.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

Minimum Qualifications


Education:

• Bachelor's degree with two (2) years of progressively responsible full-time experience in a professional environment providing customer service and/or digital platform support; or an equivalent combination of education and professional experience.

Experience:

• Working knowledge of digital platforms such as content management systems, analytics and measurement tools, search tools, and/or accessibility tools.
• Demonstrated advanced written and verbal communication skills and the ability to document and communicate complex information clearly to non-technical audiences.
• Strong organizational skills with the ability to manage multiple tasks and deadlines.

Preferred Qualifications

• Experience supporting a large, complex content management system (CMS) or comparable enterprise digital platform.
• Experience developing scalable documentation and training resources for diverse user audiences.
• Familiarity with analytics and reporting tools (e.g., GA4, Looker Studio) and measurement/tagging workflows (e.g., Google Tag Manager).
• Working knowledge of digital accessibility standards and/or experience using accessibility monitoring tools (e.g., Siteimprove or Deque University's Axe tools).
• Experience supporting enterprise-scale digital platforms in higher education or similarly complex environments.
• Familiarity with contemporary web practices including cross-browser/cross-device considerations; basic HTML/CSS familiarity helpful.

Prodig+
No


Executive Position
No


Physical Demands

Driving Requirements
This position does not drive a university owned vehicle


Salary Range
$65,000 - $70,000


Additional Salary Information

Job Type
Full-Time


Campus
North Campus


Posting Alerts

Special Instructions Summary

Submit a work sample (maximum 2 pages, PDF format) that demonstrates your ability to support users, communicate clearly, and work with digital tools, platforms, or processes.

Your example may come from professional, academic, volunteer, freelance, or comparable experience. It does not need to come from higher education.

Describe a situation in which you helped support, improve, document, troubleshoot, improve, or explain a digital product, platform, website, service, or related process.

In your response, please briefly address:

• Context and your role: Provide a short overview of the situation, including the platform or process involved, the users or audience, and your role in supporting it.
• Challenge and approach: Describe the issue, user need, or opportunity that required attention. Explain how you assessed the situation, made decisions, and moved the work forward.
• Technical learning and communication: Describe any tools, platforms, or technical concepts you needed to learn, apply, explain, or improve. Include a brief example or excerpt of how you communicated or documented this work for others, or how you worked through the situation with users.
• Outcome and reflection: Describe the result of the work, including metrics, evidence of impact, or feedback if available. If formal metrics are not available, explain what changed and what you learned.

You may include up to three screenshots, visuals, links, or artifacts as an optional appendix, which will not count against the 2-page maximum limit.

Confidential, proprietary, or sensitive information should be removed or redacted.

Additional Information

Is a background check required for this posting?
No


Background Check Notification

Contact Information


Contact's Name
Nancy Varner


Contact's Pronouns

Contact's Title
Business Office Manager


Contact's Email
View email address on click.appcast.io


Contact's Phone
View phone number on click.appcast.io

Posting Dates


Posted
06/02/2026


Deadline for Internal Applicants
06/16/2026


Deadline for External Applicants
07/01/2026


Date to be filled
09/21/2026

References


Number of References Required
3


Reference Cutoff Date

Instructions to Applicant