Retail Sales Associate - Full Time

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Retail Store Associate - Full Time

Type of Work: Full-Time
Shift Availability: Open availability including weekdays, evenings, weekends, and holidays is required.
Hourly Pay Rate: $17.00/hr
Location: 532 Chili Ave, Rochester, NY 14611

About the Role:

As a Retail Sales Associate at Curaleaf, you’ll be the face of our brand and the go-to expert for our customers, helping them explore our cannabis products and delivering top-tier service with every interaction.

You’ll play a key role in creating a welcoming, informative, inclusive, and engaging experience, helping guests explore our products and find the right fit for their needs. Whether you’re recommending new items, handling purchases at the register, or chatting with a first-time shopper, you’ll be building trust and showcasing what makes Curaleaf special. If you’re passionate about cannabis, love working with people, and enjoy a fast-paced retail environment, this is the place for you.

What You’ll Do:

• Customer Experience & Teamwork

  • Greet and assist all guests in a warm, professional manner to ensure an exceptional customer experience.

  • Build strong and genuine connections with customers, ask thoughtful questions, and offer personalized product advice.

  • Address concerns with professionalism and resolve issues to ensure customer satisfaction.

  • Encourage loyalty by signing guests up for rewards programs.

  • Work closely with your team to ensure a respectful, inclusive, and upbeat atmosphere.

• Operations & Store Standards

  • Help open and close the store, handle cash, and follow all procedures and regulations.

  • Check IDs, update customer profiles, and process transactions accurately.

  • Keep the store clean, organized, and fully stocked, from the sales floor to the backroom.

  • Support inventory tasks like restocking, fulfilling online orders, and counting products.

• Sales & Performance

  • Consistently meet (and beat!) daily sales goals by upselling, building trust, and using your product knowledge.

  • Highlight deals and complementary items at checkout to boost customer satisfaction.

  • Stay on top of promotions and product updates to give customers a seamless experience.

  • Stay agile and adaptable in a fast-paced, ever-changing retail environment.

  • Take on extra duties as needed to support the team and store success.

What You’ll Bring:

• A high school diploma or GED.

• At least 6 months of experience in a customer-facing or sales role, with a strong focus on service and satisfaction.

• A minimum of 6 months of experience using point-of-sale (POS) systems and handling cash transactions accurately.

• The ability to thrive both independently and as part of a team in a fast-paced, compliance-driven environment.

• Flexibility to work various shifts, including evenings, weekends, holidays, and occasional overnights.

• Excellent communication skills, with the ability to connect with customers and team members alike.

• Strong multitasking abilities and the agility to shift priorities as needed.

• Comfort with technology and a willingness to learn new tools to support daily operations and customer engagement.

• Solid time management and organizational skills to stay on top of tasks and responsibilities.

• Effective de-escalation techniques and a calm, solution-oriented approach to handling customer concerns.

• Basic proficiency in math and computer applications to support transactions and reporting.

• A positive, proactive mindset when resolving customer issues, always aiming for a great guest experience.

• Strong conflict resolution skills and the ability to remain composed under pressure.

• Initiative and a team-first attitude, with a readiness to support store leadership and contribute to overall success.

• A natural ability to build rapport and maintain lasting customer relationships.

• A collaborative spirit and a commitment to working well within a team environment.

Even Better If You Have:

• A background in a sales role with a focus on tracking KPIs and meeting sales targets.

• Familiarity with e-commerce systems and order fulfillment processes.

• Previous experience within a regulated retail setting.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this Job, the employee is regularly required to stand for extended periods of time, walk, talk or hear, stoop, kneel, crouch or crawl, use hands and fingers to feel, reach with hands and arms, and lift up to 25 pounds. The employee is occasionally required to climb, balance, and lift up to 50 pounds. This position requires close vision (clear vision at 20 inches or less).

Work Environment:

This position has allergen warnings including potential exposure to dust, pollen, and plant pathogens, and requires the ability to work in confined spaces, have a high stress tolerance, adaptability, and be flexible to work in an ever-changing environment.

Curaleaf Pay Transparency

$17—$17 USD

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.