VP of Marketing

The next VP of Marketing at Caterpillar will craft the campaigns, partnerships, and pitches that put us on the map. The $212,000 - $315,000 is the floor, not the ceiling; with 13 years and sales marketing ownership, this Caterpillar role keeps rising.

Key Responsibilities

• Dig into TikTok Ads funnels and fix the step where buyers vanish
• Negotiate pricing and close deals that meet or exceed quarterly quotas
• Find the empathy-led hook that makes Bend, OR prospects lean in
• Develop and execute multi-channel campaigns that drive qualified leads for Caterpillar
• A knack for translating customer insights into sharper campaign briefs

What You'll Bring

• Willingness to relocate to Bend, OR, or to make remote work
• A writer's ear for tone in a high-stakes email
• Self-direction that survives a quiet Slack channel
• Working knowledge of Semrush alongside transferable Account-Based Marketing chops
• Vp mastery of Affiliate Marketing, validated by people who'd hire you again

Caterpillar is a small but empathy-led OR company that punches well above its weight in the sales marketing space. Nobody at Caterpillar will hover over your shoulder; we hand you the keys and trust you to drive.

We deliver $212,000 - $315,000, comprehensive benefits, and a development culture where curiosity and proudly-imperfect ambition are rewarded.

This opening is current to the minute and openly recruiting today.

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