Associate Director, Paid Search

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

The Associate Director will be a vital team member within Verizon paid search team assisting with strategic planning and investment. Your aim is to use digital media to engage, inform, and excite new and potential customers. This individual will build relationships with internal and external teams/ partners; they will bring a strong understanding of digital marketing and help scale the paid search function. With their sophisticated knowledge of and insight into the search landscape, s/he will play an important role in the future of search at Verizon.

Responsibilities include:

• Understanding and translating the market and business needs into a winning digital media strategy.
• Developing and maintaining relationships across the Verizon organization, serving as a point of contact for digital and paid search campaign-related inquiries.
• Deep knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.
• Partner with industry leaders to develop Verizon's internal media-related solution(s).
• Lead a team of specialists to execute best-in-class data, supply and technology operations across the established digital media in-house team.

What we're looking for...

You'll need to have:

• Bachelor's degree or four or more years of work experience.
• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in marketer / agency / consultative services experience in SEM.
• Demonstrable excellence in search analysis and reporting.
• Mastery of primary buying platforms & formats (SA360, GA4, Skai, Google/ Bing, PLAs, Shopping engines).
• Experience monitoring data quality within marketing technology products.

Even better if you have one or more of the following:

• Ability to manage large projects across multiple stakeholders.
• Able to operate and influence across divisions, departments and teams.
• Hands-on experience of advertising channels across TV, audio, OOH, Display, Digital Video, Social Media, and various buying methodologies (CPM, CPC, CPA).
• Proven track record of growing and leading a technically advanced team of media professionals.
• Open to explore new methods of search strategy as consumer behavior adapts.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours
40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 - $219,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 - $219,000.00.