Director, Product Marketing

Product Marketing Director

KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world's leading technology providers to accelerate the delivery of tomorrow's electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.

The Global Products Group (GPG), which is responsible for creating all of KLA's metrology and inspection products, is looking for the best and the brightest research scientist, software engineers, application development engineers, and senior product technology process engineers. The Film and Scatterometry Technology (FaST) Division provides industry leading metrology solutions for worldwide semiconductor IC manufacturers. The FaST Division portfolio of metrology products includes hardware and software solutions for optical film thickness, optical critical dimension (CD), composition, and resistivity measurement systems. These products are essential for the IC manufacturers as they provide critical metrology capabilities for the development and implementation of their advanced IC processes. The FaST division is committed to support our customers to achieve performance entitlement of our solution and we effectively partner with our customers from their early research and development phase to the high volume in-line manufacturing implementation specific for their process needs. The division consists of a global team located in US, Israel, China, and India.

The Product Marketing Director is a senior leader responsible for defining and driving the global product strategy, market positioning, and business performance.

This role owns end-to-end product marketing strategy, including market analysis, customer engagement, product roadmap influence, pricing strategy, and commercial success across target segments. The Director will lead cross-functional collaboration across engineering, applications, sales, and operations to ensure delivery of differentiated, high-impact solutions aligned to market needs.

Key Responsibilities

• Own full business strategy and performance for the Axion product line, including revenue growth, market share, and profitability
• Define and execute long-term product strategy and roadmap aligned with emerging semiconductor trends
• Develop and drive comprehensive business and product marketing plans, including market entry and expansion strategies
• Lead market segmentation, customer insights, and competitive analysis to identify growth opportunities
• Define clear product positioning and differentiation strategy to win in high-growth markets
• Monitor industry trends (Logic/Foundry, DRAM, 3D NAND, and advanced packaging) to anticipate future requirements
• Drive strategic customer relationships with key accounts and technology partners
• Lead customer engagement from initial penetration through adoption and scale
• Develop account-level strategies, including deployment, adoption, and expansion plans
• Partner with regional teams to support pre-sales and post-sales initiatives
• Manage the full product lifecycle from concept through end-of-life
• Define product specifications, configurations, and feature requirements in collaboration with engineering
• Support new product introduction (NPI), including beta programs and customer validation
• Own pricing strategies, value-based pricing models, and commercialization plans
• Drive forecasting, demand planning, and business case development
• Align pricing and packaging with competitive positioning and customer value
• Lead collaboration across engineering, applications, sales, and manufacturing teams
• Influence development of algorithms, software, and machine learning capabilities to support differentiated solutions
• Partner with global sales to enable customer-facing messaging, presentations, and solution positioning

Preferred Qualifications

• Deep knowledge of semiconductor manufacturing processes (Logic/Foundry, DRAM, 3D NAND, advanced packaging)
• Experience with process integration, metrology, or yield improvement solutions
• Strong background in algorithms, software, or machine learning-based products in semiconductor equipment
• Building and executing business plans and product strategies
• Leading customer-facing engagements at executive/strategic levels
• Driving product differentiation and competitive positioning
• Managing global, cross-functional teams and initiatives

Minimum Qualifications

• PhD with 8+ years, OR Master's with 12+ years, OR Bachelor's with 15+ years of relevant experience
• Proven experience in product marketing, product management, or business leadership in semiconductor or related industries
• Demonstrated success in driving product strategy and commercialization for complex technical products

KLA's total rewards package for employees may also include participation in performance incentive programs and eligibility for additional benefits including but not limited to: medical, dental, vision, life, and other voluntary benefits, 401(K) including company matching, employee stock purchase program (ESPP), student debt assistance, tuition reimbursement program, development and career growth opportunities and programs, financial planning benefits, wellness benefits including an employee assistance program (EAP), paid time off and paid company holidays, and family care and bonding leave.

Interns are eligible for some of the benefits listed. Our pay ranges are determined by role, level, and location. The range displayed reflects the pay for this position in the primary location identified in this posting. Actual pay depends on several factors, including state minimum pay wage rates, location, job-related skills, experience, and relevant education level or training. We are committed to complying with all applicable federal and state minimum wage requirements where applicable. If applicable, your recruiter can share more about the specific pay range for your preferred location during the hiring process.

KLA is proud to be an Equal Opportunity Employer. We will ensure that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at View email address on click.appcast.io or at View phone number on click.appcast.io to request accommodation.

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