Senior Creative Strategist

Senior Creative Strategist

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

What You'll Bring

• 5+ years experience with direct response creative strategy ownership and performance media buying
• You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling
• Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds
• Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction
• Experience managing UGC creators from sourcing through delivery
• Ability to work across multiple verticals and formats simultaneously without losing strategic focus
• Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role
• Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther

What You'll Own

Brief Writing and Concept Development

• Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats
• Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times
• Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio
• Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners
• Proactively identify untested formats and underserved verticals and bring them into the testing queue

Performance Intelligence and Playbook

• Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next
• Translate performance findings into new briefs and updated creative direction, not just observations
• Maintain LP's creative playbook: document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero
• Lead competitive creative research on a regular cadence: study what formats, hooks, and approaches are winning in LP's verticals and flag emerging opportunities before they're mainstream
• Drive cross-vertical learning: when something wins in one vertical, identify where it can be adapted and brief it for others

UGC Creator and Talent Management

• Own LP's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review
• Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles, availability, past performance, brief status, and video review status
• Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery
• Build and manage creator relationships across LP's full vertical portfolio, not just the highest-volume categories

Traits of Success

• Precise communicator: nothing gets lost between strategy and execution
• Translates data into action, not just observation
• Systems thinker who builds playbooks and infrastructure that compound over time
• Manages multiple verticals and formats simultaneously without losing strategic focus
• Creative intuition grounded in performance logic, not personal taste

Who Won't Succeed Here

• Relies on gut over data to generate creative direction
• Writes briefs that require rounds of revision before production can move
• Can't independently manage creator relationships from sourcing through delivery
• Thinks in one brand or format rather than the full portfolio
• Treats performance analysis as a reporting exercise rather than a creative input

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.