Chief Marketing Officer

• Pay or shift range: $200,000 USD to $350,000 USD
  This is the estimated range for this position, including base + bonus (when applicable). Final offers are based on various factors, including skillset, experience, location, qualifications, and other job related reasons.


• Ops Management


• Full-Time


• Requisition #: CHIEF001258

Description

Role: Chief Marketing Officer (CMO)

Company: American Financing

Location

Denver, CO (Hybrid). We are hoping the person in this role will be willing to relocate to Puerto Rico.

Reports To

Chief Executive Officer

About the Company

American Financing is a leading nationwide direct-to-consumer lender. Supported by extensive national brand equity, established media partnerships, and a high-velocity conversion model, we provide transparent mortgage and home equity solutions to homeowners across the country. We are hiring our next Chief Marketing Officer to lead marketingand scale a modern, full-funnel digital acquisition machine.

The Mission

As CMO, you will own customer acquisition, brand strategy, and end-to-end funnel performance. Reporting directly to the CEO and serving on the executive team, your mandate is to protect and leverage our established high-trust media channels while aggressively building a high-growth digital engine across paid social (Meta), video (YouTube), and high-intent search (non-branded SEM).

What You’ll Do

• Growth Strategy & Executive Leadership: Define the annual marketing strategy and multi-million-dollar budget; and report regularly on key metrics.


• Full-Funnel Digital Acquisition: Build and scale direct-response acquisition on Meta, YouTube, and search engines. Unlock non-branded search conversion through dynamic landing pages, interactive rate tools, and guided qualification funnels.


• Brand & Media Stewardship: Protect and optimize flagship national media partnerships and brand ambassadors; translate high-trust broadcast equity into native digital creative and high-converting video assets.


• Downstream Conversion Alignment: Partner closely with Sales and Production to ensure lead flow matches operational capacity; align ad optimization with conversion and unit economics.


• MarTech & Lifecycle Operations: Modernize the tracking and data stack (server-side tracking, offline conversion APIs, attribution modeling, CRM/LOS integration) and automate customer lifecycle and recapture workflows.


• Regulatory Compliance: Partner with Legal and Compliance to guarantee all campaigns, digital tools, and rate disclosures adhere strictly to CFPB, TILA, RESPA, and state lending standards.

What We’re Looking For

• Executive Experience: 10+ years in growth marketing, with 4+ years in an executive role (CMO, VP Growth, or VP Performance) within D2C lending, residential mortgage, or consumer fintech. (Lending/Fintech experience is preferred, but not required)


• Lending & Mortgage Fluency: Solid understanding of residential mortgage products, loan origination economics, sales conversion metrics, and financial advertising compliance.


• Digital & Performance Mastery: Proven track record deploying 8-figure annual budgets across Meta, YouTube, and non-branded search with positive marginal ROI.


• CRO & Funnel Architecture: Demonstrated success building high-converting interactive digital flows, calculators, and intent-matched landing experiences for cold traffic.


• Data-Driven Rigor: Strong background in server-side attribution, multi-touch modeling (MMM/MTA), and closed-loop CRM/LOS reporting.


• Base Salary Range: Competitive executive base commensurate with experience


• Incentive Bonus: Annual executive performance bonus


• Benefits: Full executive health, dental, and vision coverage, 401(k) matching, and flexible PTO

Equal Opportunity Employer

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