Director of Strategic Marketing
Bentley Price Associates Inc
Director Of Strategic Marketing
As Director of Strategic Marketing at this Native American-owned Casino/Resort you will be a critical team member in the development of database assets through analysis and reporting.
Evaluates the profitability of the Database Marketing programs.
Analyzes the active database growth and increases database size and value.
Develops and executes approved Database Marketing programs.
Adjusts marketing strategies and plans to meet changing conditions due to market and competition.
Develops report formats with Analysis Department to improve data reports and integrity.
Develops and implements departmental budgets and forecasts.
Monitors monthly programs to ensure both revenue and expenses are within budget.
Required: BA degree; Minimum of 10 years experience in Casino Marketing and a minimum of 5 years experience managing database marketing in the Casino/Gaming industry; Minimum 5 years proven management experience of a team of 5 or more employees; Must understand and use database management and analysis tools; Must be fluent in Microsoft Office; Must have demonstrated multi-channel Casino Marketing experience and skills with a proven track record of increasing patrons responses and ROI; Must maintain a flexible work schedule, willing to work nights, weekends, holidays, and rearrange vacations as needed.
Vacancy posted 1 day ago
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