Senior Analyst, Hilton Cobrand Digital Acquisition Marketing

You Lead the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged members across the customer lifecycle. How will you make an impact in this role? The Senior Analyst, Hilton Cobrand Acquisition Marketing, will support the acquisition marketing for Hilton cobrand Digital channels including Site, Mobile App, Paid Search, and Paid Media (Display, Social). This individual will oversee creative and copy direction, campaign execution, and ongoing performance management, in addition to supporting a robust test and learn agenda within the channel. This role requires an individual with analytical acumen, solid relationship & partner management skills, and a solution-oriented mentality. This individual must be able to manage complex projects and have a strong desire to partner internally and externally to drive results. Job Responsibilities: Execute strategy for Hilton Consumer cobrand acquisition across digital channels in close partnership with Hilton. Oversee campaign management activities including execution and escalations. Continuously understand marketing results and pull insights from data to inform strategy; share results and key insights with stakeholders and leadership. Support the development of the channel forecast, monthly reporting/commentary, and monthly re-forecasting process. Support ongoing development, execution, and reporting across a robust test and learn agenda for marketing placement, landing page, and application page optimization and capabilities. Proactively identify opportunities for growth in close partnership with internal and external stakeholders. Build strong, collaborative relationships with key cross-functional partners such as: Hilton, Product, Legal, Compliance, Risk, Finance, Capabilities and Marketing Channel Partners. Minimum Qualifications 2+ years of professional marketing experience; acquisition marketing and/or external partnership marketing experience a plus. Self-motivated, enthusiastic and creative with a demonstrated ability to get results under tight timelines and in particular handle multiple tasks concurrently. Strong relationship building and partner management experience. You are a person who proactively collaborates, seeks input and understands others’ goals. Fast learner who thrives in a dynamic, fast-paced and ever-changing environment with the ability to deliver innovative ideas. Analytical thinker with solution-based mindset and ability to leverage data to inform decision-making. Clear and articulate communicator with the ability to influence and negotiate successfully with both internal and external partners. A “can do” positive attitude and willingness to pivot in the face of change quickly. BA/BS Required. Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits. The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries. Bonus incentives. 6% Company Match on retirement savings plan. Free financial coaching and financial well-being support. Comprehensive medical, dental, vision, life insurance, and disability benefits. Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need. 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy. Free access to global on-site wellness centers staffed with nurses and doctors (depending on location). Free and confidential counseling support through our Healthy Minds program. Career development and training opportunities. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. #J-18808-Ljbffr American Express