National Communications Manager

Job Description

Job Description

JOB SUMMARY

 

This position is responsible for creating compelling and effective copy for various channels, including digital, print, and social media, based on assignments from marketing, field operations, and other departments. This role requires strong collaboration skills, a keen eye for detail, and a deep understanding of best practices in crafting engaging communications.

 

ABOUT TRAIL LIFE USA

Trail Life USA is a Not-for-profit, Church-Based, Christ-Centered, Boy-Focused mentoring and discipleship journey that speaks to the heart of a boy. Established on timeless values derived from the Bible and set in the context of outdoor adventure, boys from Kindergarten through 12th grade are engaged in a Troop setting by male mentors where they are challenged to grow in character, understand their purpose, serve their community, and develop practical leadership skills to carry out the mission for which they were created. Our Mission is to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure. Our vision is to be the premier national character development organization for young men which produces godly and responsible husbands, fathers, and citizens. Our core values are:

• Mission-focused- We believe a heart for the mission is as critical as skill-set. An appreciation for the impact that advancing biblical masculinity can have on families and our society, as well as the role it can play in the kingdom of God, is essential.

• Collaborative -We believe that, while collaboration may not be the most efficient way to work, it is the most effective. Spending time together enables us to utilize complementary gifts to achieve great results.

• Overcomers -Trail Life USA staff is committed to overcoming. Challenges are seen as opportunities, not obstacles. We believe that God provides everything we need to accomplish what He desires.

• Truthful in love -We believe speaking the truth in love, even if it is awkward, is a necessary step in building trust and respect (Ephesians 4:15-16). This habit, when practiced to benefit another, the ministry, or a process, is appropriate, no matter the role.

 

JOB LOCATION

This position offers flexible work arrangements and can be based at the Trail Life USA

Home Office in Belton, South Carolina, conducted remotely, or a combination of both

(hybrid), as agreed upon through a Letter of Employment or mutual agreement that may change the location.

ESSENTIAL FUNCTIONS/TYPICAL TASKS

• Collaborate with and take assignments from Communications Schedule Manager, as well as Marketing
• Develop high-quality, engaging, and persuasive copy for a variety of channels, including websites, emails, social media, blogs, print materials, TLC Announcements, Leaders Digest, any other messaging in TLC or from the HO in Campfire, press releases, op-eds, annual report, video scripts, Basecamp content, SMS campaigns, HSG/ARRG updates, grants, donor letters, and more.
• Work closely with marketing, field operations, and other department representatives to understand project requirements, target audience, and messaging goals.
• Collaborate weekly with Public Relations firm or personnel to make sure communications are as effective as possible.
• Collaborate with graphic designers, artists, and other creative team members to ensure cohesive and visually appealing communications.
• Conduct thorough research to understand industry trends, competitor activities, and audience preferences.
• Edit and proofread content to ensure accuracy, clarity, and consistency in tone and style.
• Maintain a strong awareness of SEO best practices and integrate keywords effectively to enhance content visibility and engagement.
• Manage multiple projects simultaneously, ensuring timely delivery of high-quality copy that meets project specifications and deadlines.
• Stay up-to-date with industry trends and continuously seek ways to improve and innovate the company's content strategies.
• Monitor Campfire and Facebook throughout the week.
• Identify story leads and conduct interviews, research as needed.
• Collaboratively develop written content for Annual Report.

 

COMPETENCIES

 

• Exceptional writing, editing, and proofreading skills.
• Ability to adapt writing style to suit different audiences and channels.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Sufficient organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
• Familiarity with SEO principles and content management systems.
• Creative thinker with a passion for storytelling and a keen eye for detail.

EDUCATION AND EXPERIENCE

A bachelor's degree in a related field from an accredited college or university is required.

The following experience/knowledge is preferred.

• Experience in content creation for social media platforms and digital marketing campaigns.
• Understanding of data analytics and the ability to interpret data to inform content strategies.

SPECIAL REQUIREMENTS

 

Membership in Trail Life USA, subscription to and constant adherence to the Trail Life USA Statements of Faith and Values, agreement and adherence to the Trail Life Code of Conduct, and agreement and adherence to the Employee Handbook.