Tapestry eCommerce Web Analyst

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has been colorful, bold, and optimistic. Today it is a global lifestyle brand that designs extraordinary things for everyday life, delivering seasonal collections of handbags, ready‑to‑wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Key Responsibilities Support cross‑functional teams by extracting, analyzing, and validating e‑commerce data Assist in analyzing e‑commerce initiatives and campaigns, providing performance insights across user segments and audiences Analyze and translate user behavioral data into clear narratives that illustrate user journeys, informing e‑commerce strategy and optimization efforts Design, develop, and maintain dashboards and recurring reporting Support A/B testing and personalization, including test design, QA, monitoring, and results analysis/interpretation Leverage cross‑platform data sources to evaluate site, campaign, and test performance Ensure data accuracy and consistency across reporting outputs Conduct diagnostic analyses to identify performance trends and opportunities Contribute to ongoing improvements in analytics processes and reporting efficiency Qualifications Bachelor's degree required 2+ years of experience in digital or e‑commerce analytics and/or A/B testing Strong analytical mindset with attention to detail Proficiency in Google Analytics and BigQuery (required) Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms Working knowledge of SQL (BigQuery syntax preferred) Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus Experience analyzing e‑commerce performance, A/B tests, or personalization initiatives preferred Basic understanding of statistics and test measurement methodologies Ability to transform data into actionable insights that explain user behavior and on‑site activity Strong communication skills and collaborative mindset Core Competencies (All Employees) Drive for Results – Delivers high‑quality work and meets commitments Customer Focus – Understands and supports internal and external customer needs Creativity – Brings thoughtful ideas and problem‑solving approaches Interpersonal Savvy – Builds effective working relationships Learning Agility – Eager to learn and adapt in a fast‑paced environment Perseverance – Demonstrates accountability and follow‑through Dealing with Ambiguity – Comfortable navigating evolving priorities Equal Opportunity Statement Tapestry, Inc. is an equal opportunity and affirmative action employer committed to hiring and developing exceptional talent. All employment decisions are based on qualifications and business needs, without regard to any legally protected status. Base Pay Range $65,000.00–$75,000.00 Benefits Medical insurance Dental insurance Vision insurance 401(k) Paid paternity and maternity leave Commuter benefits Disability insurance Tuition assistance #J-18808-Ljbffr Tapestry